24 of the best ways to generate real estate leads in 2024
Whether you're looking to appeal to buyers or sellers, Jimmy Burgess offers a range of paid, low-cost and no-cost lead generation activities that are working now
by Jimmy Burgess Dec 14
ChatGPT and Python: This dynamic duo will redefine your marketing
Author and trainer Bernice Ross writes that the addition of Python to the already-robust marketing capabilities of ChatGPT creates a winning combination for your 2024 content planning
by Bernice Ross Dec 6
18 ways to show buyers you're worth every commission dollar
Broker Cara Ameer writes that, from a leaky icemaker to a stellar professional reputation, the work of a buyer agent can make or break a home purchase
by Cara Ameer Nov 13
10 steps to mastering the art of impromptu spotlight moments 
When you're talking real estate, you have to be fast on your feet. Nikki Beauchamp offers tips for speaking effectively off-the-cuff
by Nikki Beauchamp Oct 14
Watch your mouth! It's what agents don't say that counts
NYC agent Nikki Beauchamp checks out advice from the 'Harvard Business Review' to show that, sometimes, silence is your best option
by Nikki Beauchamp Oct 9
The 'lock-in effect' is real. Lean into it to generate more leads
Opinion
Learn how the interest rate lock-in effect is impacting current buyers and sellers and where the market is headed next
by Bernice Ross Sep 26
Multiple offers? Here's how to write a competitive contract and win
From financing to contingencies, Eric Bramlett walks you through creating a compelling contract to come out on top in multiple offer scenarios
by Eric Bramlett Aug 30
Why having a strategic plan is the secret to peak performance
The best real estate agents and the people who operate at the highest levels of the industry are not tactical, they are strategic
by Nick Schlekeway Aug 29
9 things this COO wishes she'd known about money as a newbie
With so much to learn as a new agent, it helps to draw on the experience of those who've gone before. Find out where to start with this guide
Choosing a brokerage? Make sure they're working as hard as you do
You have a choice when it comes to the brokerage you'll work with and for. Here's what to look for and how to evaluate your options
by Chris Speicher Aug 24
We asked about a major obstacle you overcame as a newbie: Pulse
We wanted to know what carried you through those first days as a new real estate agent, and what secrets do you have to share with new agents now?
by Inman Aug 23
Are your real estate clients truly satisfied? Here's how to make sure
The essence of garnering rave reviews and inspiring trust in your clients is taking responsibility, even when things don't go according to plan
by Bernice Ross Aug 22
How to break down the success pillar of personal development
The best agents are constantly steeped in development and education, developing their skills personally so that they can achieve and succeed at the highest levels of real estate
by Nick Schlekeway Aug 21
Exceptional agents get serious about these 4 pillars of service
In the 1st part of his 5-part series, broker Nick Schlekeway looks at the way service forms the basis for real estate agent success
by Nick Schlekeway Aug 15
Understanding the sales funnel: A guide for new real estate agents
Feeling a little lost about sales funnels? Here's an explainer to break down what they are and how to use them to grow your real estate business
by Jessi Healey Aug 12
Here's your worst experience with a Karen (or Ken): Pulse
We asked about your worst Karen (or Ken) encounters, from pretending to be nice to asking to speak to the manager
by Inman Aug 9