Opinion
The truth about private listings is very different and far more complex
A lead magnet isn't a marketing hack. It's a system
Learn how agents use AI to turn existing databases into a steady stream of listings by identifying high-intent sellers early and engaging them automatically—without more lead spend or manual follow-up.
These 5 questions help you figure out which are actually worth your time and your agents' trust
Opinion
Stop trying to do more. Start trying to do something different
Don't just join a real estate team. Become a great teammate
BGHRE, Coldwell Banker and other industry brands made moves last week
The merger will create the 93K-member Miami and South Florida Realtors
Pocket listings are emerging as a pressure point for first-time buyers
Still, activity is well below Great Financial Crisis levels
The most at-risk properties are unmonitored vacant land parcels
A Redfin and Home Economics analysis identifies late April as the sweet spot for homesellers
Real estate clients recoiled in April as they assessed the fallout from rising gas prices and mortgage rates. It may be just a blip
We created a feature that shows where dozens of MLSs serving 1.2M real estate professionals stand on coming-soon listings, the hottest topic in real estate
Incrementality, AI workflows and owned audiences are replacing outdated best practices
