Branding must support lead generation and vice versa
Millennials are all the rage, but boomers are just as crucial when it comes to capturing homebuyer business
Brace yourself for the ride into the down market
Direct mail isn't dead; you just need to give recipients the information they don't know they want
An expansive Mediterranean estate
Big data is on display in SmartZip's new SmartTargeting update and companion app
A truly exceptional residence
Learn how to incorporate visual marketing strategies into your real estate playbook
Combine your personal flair with savvy online tools for maximized results
Lead generation starts with a mindset shift
Focus on branding and long-term sustainability
Green building trends and certifications you need to know about for the future
Be prepared for the tough questions
The gospel that keeps me from being an order-taker
Skip these errors, and you'll have a more effective campaign