Lead tool that helps agents milk leads for all they're worth snags its largest funding round to date led by Defy.vc
How the balance of power between the industry's old and new intermediaries could evolve
Three pros say get in touch with your leads with dogged persistence and always bring value to the table
Sending video text messages to strangers can pay off
A high-touch, neighborhood-centric strategy can spur growth, even when inventory's low
Justin Seeby and Ryan Graham share their golden plan
The No. 1 goal is to take them offline
Use hooks in your responses to increase engagement
The lies we believe and the money we waste chasing them
Are you wasting money on online leads?
Riley concierges send text messages on behalf of agents to help convert leads
Innovative ideas on how to let people know what it's like to work with you
Sampling is the key to letting potential customers get to know you and your business
The trick is in the follow-up