TikTok user mocks multimillion-dollar Zillow listings in viral videos
Unlike agents who use TikTok to engage with young homebuyers, @cyberexboyfriend is gaining a following by mocking homes listed on Zillow in his 'Roasting McMansions' series
5 smart things top agents are doing that you should implement now
OJO Labs CEO John Berkowitz and Chief Product Officer Charles Myslinsky revealed 5 bright ideas worth taking note of during an Inman Connect Now session on Tuesday
by Andrea V. Brambila Oct 21
How 'The Social Dilemma' relates to your business
Opinion
A new docudrama on Netflix highlights the dangers of social media and the many ways these platforms are designed to gather data and manipulate its users. But what does it have to do with your business? Here are a few takeaways
by Rachael Hite Sep 28
The Real Word: Should agents disclose referral fees?
Opinion
This week, Byron Lazine and Nicole White discuss the importance of disclosing referral fees, markets in trouble and ways to use TikTok for business
by Byron Lazine Sep 25
As ban looms, here are some of the best real estate TikToks we've seen
TikTok has become a creative marketing outlet for scores of real estate professionals. Now it's facing increased pressure from the Trump administration
by Jim Dalrymple II Sep 18
Pulse: Our readers share their favorite social media influencers
Last week, we asked you, our readers, to share your favorite social media influencers. Here are the people you look to for information, inspiration and advice on Facebook, Instagram and YouTube
by Inman Sep 1
Pulse: Who are your favorite social media influencers, and why?
This week, we're asking you to share your favorite social media influencers. Who are the people you look to for advice on Facebook, Instagram, YouTube and even TikTok? And more importantly, why? 
by Inman Aug 26
Will Instagram's new video feature Reel in fleeing TikTok users?
Facebook's newest social media tool Instagram Reels was announced 24 hours before President Trump announced a ban that will take effect in 45 days on TikTok
by Craig C. Rowe Aug 7
'I don't think it should go away': Agents sound off on TikTok ban
Agents have mixed feelings about an executive order issued by President Trump banning use of the Chinese-owned app if it's not sold to an American company by next month
Coldwell Banker debuts new pandemic-inspired ad
The ad, dubbed 'All We have Is Home,' is filled with crowdsourced video and focuses on the idea of home during the coronavirus pandemic
by Jim Dalrymple II Aug 3
How agents are using video to connect with clients during coronavirus
From drive-by architecture tours to humorous looks at their own homes, here are 6 ways real estate professionals are leveraging video while sheltering in place
7 impactful ways to build your business while staying home
Think of this slow time as a do-over rather than a disruption, and maximize it to set yourself up for future success
by Lee Davenport Mar 17
TikTok for real estate: How to harness this next-gen social media app
Real estate agents are using TikTok to take their business to the next level. Here's how creating content on this popular video-sharing app can help you build your brand and generate leads
by Bernice Ross Mar 4