Recent Articles by Grant Findlay-Shirras

How to become the digital mayor of your neighborhood

How to become the digital mayor of your neighborhood

There is a massive gap between knowing and doing, and no turnkey solution for every personality in the business that works to build relationships and create content ......
By Grant Findlay-Shirras | Tuesday, January 17, 2017
A man's hands selecting tools 5 easy fixes for real estate lead generation campaign problems

5 easy fixes for real estate lead generation campaign problems

Whether you are using Zillow, realtor.com, Facebook Ads, Google Adwords or a third-party display network to generate more leads, there are best practices and tricks to optimize your campaigns. I thought I’d share my top five ......
By Grant Findlay-Shirras | Monday, January 9, 2017
Rock, paper and scissors How to decide which company at Startup Alley is right for you

How to decide which company at Startup Alley is right for you

This year's Startup Alley at Inman Connect New York features tons of interesting technologies; however, no product or service is right for every agent. How can you determine what's best for your business ......
By Grant Findlay-Shirras | Thursday, January 5, 2017
4 principles that guide all smart business investments

4 principles that guide all smart business investments

“You need to spend money to make money.” If you want to increase revenue and profit, then you must accept this phrase, and hopefully you already do ......
By Grant Findlay-Shirras | Wednesday, January 4, 2017
The top 9 video marketing trends for Realtors in 2017

The top 9 video marketing trends for Realtors in 2017

Marketers have said it before: "This is the year that video content marketing will explode!" While over time this has become more true, in 2017 video will no longer be a luxury but a marketing necessity for your content strategy ......
By Grant Findlay-Shirras | Wednesday, December 28, 2016
5 real estate marketing trends to watch out for in 2017

5 real estate marketing trends to watch out for in 2017

When you invest time and money into your marketing, understanding the trends is essential. In the holiday spirit of giving, here are some you can expect to see in real estate marketing. ......
By Grant Findlay-Shirras | Friday, December 23, 2016
What’s the missing secret to getting more referrals?

What’s the missing secret to getting more referrals?

When you call and say, "Hey, I do this; let's get together and see if we can help each other," do you know how many other times that person has received the same call from your competitors? Too many ......
By Grant Findlay-Shirras | Tuesday, July 19, 2016
Why focusing on profitability is the wrong approach

Why focusing on profitability is the wrong approach

Now, as an entrepreneur who's built three profitable brands, I see two errors that are common among many business owners and professionals, not just real estate agents.First, you do not make more money by spending less. You might keep more money ...
By Grant Findlay-Shirras | Monday, July 11, 2016
A beginner’s guide: Networking to generate referrals

A beginner’s guide: Networking to generate referrals

Today, I'm going to introduce you to the basics of networking effectively. Because after meeting over 1,000 agents and professionals in the last three years, I've heard and seen many network inefficiently, and when it comes to building a network that...
By Grant Findlay-Shirras | Thursday, March 24, 2016
9 creative marketing strategies to sample your service

9 creative marketing strategies to sample your service

In my last blog, I wrote about the most proven marketing strategy to increase sales -- sampling. Not only can you (as an agent) sample your service, you must sample to turn a prospect into a client ......
By Grant Findlay-Shirras | Thursday, March 10, 2016
The No. 1 marketing strategy to increase sales

The No. 1 marketing strategy to increase sales

To build your business, you must apply an effective marketing strategy. To sum it up quickly, there's physical marketing (flyers, bus benches), online marketing (Facebook ads, lead generators) and social marketing (social media, email, events and doo...
By Grant Findlay-Shirras | Wednesday, March 9, 2016