AI, AI, AI: Ads, oversight and the age of the algorithm
AI is transforming real estate marketing, policy and platforms. From automation to oversight, Jessi Healey weighs in on what agents need to know now
by Jessi Healey Jul 28
5-second rule: What a homepage needs to make visitors stay
Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture
by Jon Krabbe Jul 28
A picture of a woman holding a box in a beautifully staged home to represent a personal branding toolkit.
A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you'll find an enthusiastic audience of buyers and sellers who need you
by Stacey Ross Cohen Jul 28
Can a $1 price tag get your lagging listing off the books? The Download
As the $1 listing trend gathers steam, it's time to take a closer look at how it works and whether it's right for your sellers
by Christy Murdock Jul 28
7 outdated real estate practices agents should stop in 2025
If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now
by Jimmy Burgess Jul 27
Putting it all together: The complete guide to working with athletes and celebrities
We've rounded up all five days of Cara Ameer's advice on working with high-end, high-profile, high-stakes clients from the worlds of sports and entertainment
by Cara Ameer Jul 26
Recruiting smarter for brokerage growth: Now Streaming
Tune in to Inman Access as Vija Williams, head of industry at Place, offers insights for recruiting high-performing real estate agents to your brokerage
by Inman Jul 25
real estate economist
Windermere Economist Jeff Tucker looks at recent economic indicators to determine if or when interest rates might finally come down
by Jeff Tucker Jul 25
How an agent becomes 'the chosen one' for celebrities and athletes
In Part 5 of her 5-part series, Cara Ameer provides insights for both renters and purchasers, plus strategies for ensuring you become the go-to for high-profile luxury clients
by Cara Ameer Jul 25
Nation’s largest MLS platforms experience compromised access
FlexMLS and Matrix provide software to major multiple listing services. A recent event forced users to reset their passwords — and prompted words of caution from experts
by Taylor Anderson Jul 25
Conferences are goldmines (if you know how to film them)
Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences
by Troy Palmquist Jul 25
How are you breaking down barriers for agents and clients living with disabilities?
On July 26, 1990, President George H.W. Bush signed the Americans with Disabilities Act into law. In observance, ensure your business is inclusive and easily accessible, broker Holly Brink writes
by Holly Brink Jul 25
Real Talk: Why the silver tsunami might crash before it crests
The recent One Big Beautiful Bill Act boasts many boons for real estate, but not for silver homeowners, Rachael Hite writes. Informed agents see the not-so-beautiful big picture
by Rachael Hite Jul 25
4 ways brokerages build resilient, high-performing agents 
As a broker, Thomas Mallette writes, it's up to you to walk the walk with your agents, providing the mentorship and guidance they need to succeed
by Thomas Mallette Jul 24
Why collaboration and cooperation are the future of real estate
In today’s more challenging market, agents are banding together to stay competitive. Mike Bruce of Denver Metro Association of Realtors offers strategies for working together more effectively
by Mike Bruce Jul 24
The 15 priciest home sales of 2025 so far are pretty huge
Properties on this year's list reaffirm that ultra-luxury buyers have little concern over owning homes in areas prone to natural disasters since they have the means to rebuild, if necessary
by Lillian Dickerson Jul 24