7 ways to motivate your agents during a slow market
As agents adjust to changing realities, brokers and team leaders should make it clear that opportunities for growth don’t go away just because the market is in a transition
by Rainy Hake Austin Mar 23
Put yourself out there! How to develop a media relations strategy
Growing your content marketing plan means adding leverage by reaching out to the media. Part 4 of this 5-part series shares what to write and how to craft a media outreach strategy
by Christy Murdock Mar 23
Now, more than ever, it's time to tighten your belt: 6 cost-cutting tips
If you're looking to cut costs while building your business, this list offers plenty of areas to rethink, regroup and reduce spending
by Darryl Davis Mar 22
Typical home down payment falls to 2-year low as concessions return
The typical down payment for a homebuyer in the United States fell 10% between January 2022 and 2023, to $42,375, according to new data released Wednesday by Redfin
by Ben Verde Mar 22
Here's how to brainstorm new marketing ideas: Pulse
Find out how agents and leaders nail a marketing plan when it's time to rethink everything
by Inman Mar 22
'2021 all over again': Agents get to work as spring homebuying arrives
On the first day of spring, agents across the US who spoke to Inman saw the return of bidding wars and busy open houses, suggesting that after a slow 2022 the market is turning a corner
This TikTok feature will help you reach even more potential clients
Rewarding quality content is always the aim of TikTok's algorithm. Now with a new feature in place to help users have more control over what they see, getting your quality content in front of your audience should be even easier
by Katie Lance Mar 22
Two women posing for an Instagram picture to represent Instagram boosting SEO.
If you're ready to improve your social media results and save time while doing it, check out these handy tools
by Laura Viñalet Mar 22
How to build an ever-evolving blog — and become the local expert
Creating an ongoing content marketing plan means making use of ongoing blog posts. Part 3 of this 5-part series shares what to write and how to make sure your blog posts matter
by Christy Murdock Mar 22
KW franchisees accuse Gary Keller of 'illicit tactics' in new lawsuit
Market center owners Colleen and Bart Basinski claim Keller Williams CEO Gary Keller and others targeted them after they resisted market cap policies and supported ex-CEO John Davis
by Marian McPherson Mar 21
Flipping houses is dead. Today’s hot new strategy is 'house hacking'
Opinion
'America’s #1 Money Mentor' and HGTV’s Chris Naugle sits down with Bernice Ross in this video interview to give the inside scoop on the hottest investment strategy for today's market
by Bernice Ross Mar 21
How do you write a killer real estate bio? Start here
Marketing yourself and your business starts with your bio. Inman's Christy Murdock shares what to write and how to ensure you look your best
by Christy Murdock Mar 21
17 must-follow real estate experts on Twitter who'll help you level up
Opinion
These powerhouse real estate experts share their knowledge on Twitter, taking on real estate topics as well as marketing, operations and other business topics
by Jeremy Knauff Mar 21
How to overcome your emotional insecurity about Instagram
Find out how to get over your fears and show up as your authentic self on social media so that you can make more connections
Long & Foster co-founder P. Wesley 'Wes' Foster Jr., dies at 89
The brokerage Foster co-founded with Hank Long became known as a giant independent firm across the Mid-Atlantic region, and a pioneer of the 'one-stop-shop' brokerage model
by Lillian Dickerson Mar 20
Collabra launches 'Credit Karma for real estate' social media tool
'SphereBuilder' is designed to help real estate professionals figure out if their social media marketing is effective. The 1st tool will roll out in Denver, Colorado, and Huntsville, Alabama
by Jim Dalrymple II Mar 20