7 types of oddball homes — and how to find them
Finding unconventional homes requires a bit more work than looking on the MLS, but once you are known for a niche, clients will start coming to you through referral sources and word of mouth. If oddball homes are an area you want to expand in, here's what you should know
by Luke Babich Dec 10
675 Perugia Way Los Angeles, CA 90077
There's a lot more to marketing a listing than just putting it in the MLS — especially when it comes to luxury properties
by David Parnes AND James Harris Dec 9
Can’t get rid of pet odors before a showing? 5 tips to freshen up fast
Strong odors can be one of the biggest hurdles when selling a home. Learn how to identify the source and eliminate it for good
by Troy Palmquist Dec 9
The holiday gift guide real estate agents actually want you to shop
Struggling to come up with gift ideas for the real estate agent in your life? Inman has you covered
by Daniel Houston Dec 9
How to get the most out of Inman Connect New York: Advice from a veteran attendee
Jay Thompson has attended 16 Inman Connect events and counting, and over the years, he's learned a few tips for making the absolute most of the networking event. Follow his lead and you will, too
by Jay Thompson Dec 9
shaking hands
A good negotiation is all about finding balance, not browbeating the other side into submission. Here's how to negotiate in an effective way that will set you up for continued success in the multifamily sector
by Michael Zaransky Dec 8
Attending a FSBO open house? Here's how to walk away with a win
Opinion
When handled correctly, attending an open house hosted by the seller of a For Sale By Owner listing can translate into solid lead. Here's what you should — and should not — say to win them over
by Darryl Davis Dec 7
Readers share their biggest 2021 wins
We asked readers: What did you accomplish this year that you're proud of? Here are the wins that readers are celebrating
by Inman Dec 7
5 strategies to increase productivity and profitability in 2022
Ready to jump into the new year with a fresh perspective? Here are real estate expert Jared James' top tips for creating a productivity mindset — as well as email, social media and video marketing campaigns that'll boost your lead gen and profitability in 2022
by Bernice Ross Dec 7
Landlords more likely to respond to renters with white-sounding names
Property managers' lack of response to applicants of color contributes to housing segregation by race, according to a new study by the National Bureau of Economic Research
Set the stage for 2022: 4 steps to start off on the right foot
While some agents hit the new year running, others seem to be stuck in the mud, repeating the same mistakes from the previous year and going nowhere. Here are 4 key areas to master for 2022 to get your business going in the right direction
by Carl Medford Dec 7
4 non-salesy excuses to call potential sellers
Most agents won't even bother with circle dialing because they have convinced themselves that it is not worth the effort. Which is exactly why you should jump in on the opportunity. Here are 4 reasons to pick up the phone now
by Tom Toole Dec 7
4 emails every agent should send (and how to do it)
How can you make sure people actually open your email marketing? Send these four types of emails leads and past clients actually want to read, and you'll become the local expert they look forward to hearing from
by Dale Archdekin Dec 7
Real estate went into 'hyperdrive' in 2021: T3 Sixty report
The latest Swanepoel Trends Report finds that recent years have seen a wave of acquisitions, and that COVID-19 accelerated migration away from pricy metro areas
by Jim Dalrymple II Dec 6
Keller Williams names new leaders, leans into 'agent communities'
The appointees will be tasked with supporting segments like KW Commercial and KW Luxury
by Jim Dalrymple II Dec 6
Windermere distances itself from anti-LGBTQ Missoula pastor
Lawyer for Brandon Huber, the agent at the center of the controversy, says ‘Windermere's woke corporate office in Seattle’ unlikely to have an impact on Huber’s status with his local franchise
by Marian McPherson Dec 6