Afraid of hearing 'no'? Here's how to overcome fear of rejection
It might not come as a surprise that a lot of agents still experience an intense fear of rejection, which might stop them from prospecting and attracting new business. But why is that? And how can they learn failure resilience?
by John Giffen Sep 13
Why investors make the best clients — and how to land them
From having recurring business to fostering industry connections, working with real estate investors has its perks. If you're an agent, here are some tried-and-true ways for landing them as clients
by Ben Mizes Sep 12
Willow Smith, 19, drops $3.1M on waterfront Malibu estate
The home is LEED-certified, energy-efficient and boasts ocean views from nearly every room
Aaron Kirman knows why celebs are fleeing prime LA neighborhoods
Inman chatted with the president of the estates division at Compass about the pandemic, celebrity homebuyers and why agent self-care is more important than ever
3 options for selling a home with pesky pet odors
Persistent pet odors and stains can make or break a deal. Real estate agents share professional and DIY options, and what to do if a seller refuses to clean
by Marian McPherson Sep 11
DelPrete: COVID-19's effect on global real estate portal revenues
In response to the pandemic earlier this year, leading real estate portals reacted by rolling out discounts and new products. Now, the results are in — and here's the revenue impact
by Mike DelPrete Sep 11
DIY smart home security has its perks — here are a few
Now that so many people are spending more time at home, safety is a topic that's on everyone's mind. Chris Carney, co-founder and CEO of Abode Systems, weighs in on why agents should encourage clients to consider smart home security
by Brandon Doyle Sep 11
The Real Word: Is fall the new spring in real estate?
Opinion
This week, Byron Lazine and Nicole White discuss fall market activity, Airbnb bookings and Coldwell Banker’s virtual conference
by Byron Lazine Sep 11
8 ways to create an effective real estate marketing calendar
A marketing calendar can be a lifeline to any broker in order to keep track of goals and release information in an organized, strategic and consistent way. Most importantly, it can greatly improve lead generation and sales when implemented effectively
by Lillian Dickerson Sep 11
Casting call: Who is New York's next top-producing real estate agent?
Open auditions will be held in Albany on Friday, September 11, for 'The Real Estate Commission,' a new competitive reality TV show set to air on Amazon Prime in January
by Lillian Dickerson Sep 10
Agent comes across man with rifle in bedroom while showing home
Matthew Lee Hirschi allegedly pointed a rifle at the agent and client and demanded they get off the property, according to Salt Lake City police
What it's like to market city life during a pandemic
Opinion
Historically, cities have been the center for commerce and the arts. They used to be vibrant places that attracted young people. But what about now? And is marketing real estate in the city tough?
by Teresa Boardman Sep 10
Who’s your target audience? 5 key groups to focus on
As an agent, one of the most important things you can do is understand and identify your target audience so you know exactly how to market to them. Here are five main groups every agent should be paying attention to
by Kendall E. Bonner Sep 10
The secret to finding your perfect brand and marketing plan
Branding and marketing become surprisingly simple and effective when you know your core values, your inherent strengths and your personal brand archetype
by Chris Pollinger Sep 10
Feeling the burnout? 4 ways to avoid WFH stress
Real estate professionals have been at it for six months now, balancing the stress of working from home with a host of other distractions. To avoid being pulled into a state of exhaustion and burnout, here are four tips to keep in mind
by Kathleen Black Sep 10