Worth a steal! 8 email marketing scripts for your repertoire
Are you harnessing the power of personalized email marketing? This week, Jimmy Mackin shares the scripts and templates agents need for prospecting, setting appointments, boosting their credibility, building buzz and more
by Bernice Ross Jun 2
Pulse: What challenges do teams face in the new normal?
The team model has been experiencing growth in recent years, but what are team members struggling to overcome in a post-pandemic 'new normal'? What challenges do teams face now?
by Inman Jun 2
Want to rake in listings? FSBOs hold the key
With inventory starvation, agents need to explore all possibilities to gain more listings — and FSBOs are ripe for the picking. Here is a novel way to get in front of potential (and actual) FSBOs
by Jay Thompson Jun 2
No. 1 Keller Williams team in Ohio Valley joins Hergenrother Realty
With the addition of The Forney Group, 8 agents will be added to HergGroup Indianapolis's ranks and roughly $70M in sales volume
RE/MAX launches First app to help agents find new listings
Since its rollout as a RE/MAX app in 2020, the RE/MAX's artificial intelligence-powered First app has identified resulted in over 33,000 more listings for agents, according to the company
by Marian McPherson Jun 1
Pulse: Readers share the starkest difference in their new normal
From the flexibility to work anywhere and saving valuable time to grappling with a tough seller's market, here are the biggest changes the pandemic forced, according to our readers
by Inman Jun 1
Listing Lessons: How I got a developer $50K more
In this listing story, Anthony West shares how confidence and a strong understanding of the market’s inventory are key to your success as a real estate professional
by Anthony West Jun 1
How technology has shaped multifamily marketing
Even before the pandemic forced everyone to digitally transform, we as an industry had committed to a marketing strategy that was customer- and content-centered. Here's how we've leveraged technology in a way that's most beneficial to potential tenants
by Michael Zaransky Jun 1
Lesson Learned: Play well with others
In this industry, collaborating with others instead of doing everything on your own pays off. Find out how Douglas Elliman's Jay Phillip Parker learned that real estate works best when it’s collaborative and cooperative
by Christy Murdock May 31
Want to invest in real estate? Here's how to get started
Investing in real estate is a great way to build wealth over time, but how can newbies get started? Rick Guerrero shares his own investing journey, what he learned along the way and what advice he'd give to new investors
by Rick Guerrero May 31
How to be an anti-racist real estate professional: Real (Estate) Talk
Opinion
Restorative, anti-racist education isn't oppositional. It's about cultivating community among all of us who are on the anti-racist journey
by Lee Davenport May 31
The New Normal: What if meetings of the future actually saved time?
Opinion
Pandemic-driven tech facilitated a work-from-home lifestyle and made some aspects of real estate more efficient. Here's what realistic post-COVID meetings could be
by Jeff Lichtenstein May 28
REX execs take aim at Zillow in op-ed: 'We had no choice but to sue'
In an op-ed co-written by REX CEO Jack Ryan and REX President Lynley Sides, the pair said they 'won't stop' until policies like NAR's segregation rule no longer impede consumers
by Lillian Dickerson May 28
The New Normal: What if specialization is the answer?
Post-COVID buyer needs are changing, creating new opportunities for agents who are willing to specialize. What segments stand to gain in the new normal?
by Christy Murdock May 28
The Real Word: Could buying leads put your business in danger?
Opinion
This week, Byron Lazine and Nicole White discuss why millennial homebuyers have regrets, buying leads and the first property in the nation to be paid in Dogecoin
by Byron Lazine May 28
Top Agent Network takes aim at office exclusives in NAR pocket listing policy
Top Agent Network argues that office exclusives result in less inventory, less exposure for listings and less consumer choice while benefitting large brokerages
by Andrea V. Brambila May 27