Listing a home with personality? 4 tips for selling unique luxury homes
When we took on a custom-built, 4,000-square-foot, Amish home, mostly clad in white cedar, with a 10-acre horse farm, we knew we'd have to be strategic with this unique luxury home. Here's what we learned along the way
by Andre Clayton Oct 29
10 strategies for boosting profitability now
Here's how to beat iBuyers at their own game, where to find transactions, how to leverage short-form videos and more nifty strategies all agents need to shift their attention to today
by Bernice Ross Oct 28
Inman Connect and Connect Now
Finish out the year strong at the upcoming Connect events.
by Rachel Mastandrea Oct 27
3 ways to build trust using personalized direct-message videos
The most efficient tool to convey information tone and body language without being face to face is video
by Kendall E. Bonner Oct 27
Inman Handbook on staging luxury listings
Learn from the experts how to ensure that the luxury property you're showing is ready for the scrutiny of those discerning high-net-worth buyers
by Christy Murdock Oct 26
Building video content? Here’s a simple 4-step formula
As people are now shopping for properties online, agents should try to increase their brand awareness through content marketing videos. Here are a few ways to get them right
by Lisa Suazo Oct 25
How to map out your 2021 social media plan
Here's how to start putting the building blocks in place for a solid year of engagement
by Katie Lance Oct 25
Aspiring luxury agent? Here's what your website needs
To get into the conversation, luxury agents need websites that exude luxury, exclusivity and profesionalism
by Craig C. Rowe Oct 23
Want more clients? Tap into marketing automation
The automation of marketing allows agents to stop wasting time and effort on mundane tasks and focus their attention on the customer experience instead. Here's how to go about it
by Abhi Golhar Oct 22
Ylopo: Dynamic PPC 2.0 is the industry's best response to big-portal leads
The digital marketing platform has been beta testing a new consumer home search experience for months to accompany its innovative Dynamic PPC ad strategies
by Craig C. Rowe Oct 21
In 2021, use your marketing budget on personal touches
Avoid the glitz and glamour next year, and get back to tried-and-true personal touches when it comes to connecting with clients
by Lillian Dickerson Oct 20
11 do's and don'ts to building a rock-solid personal brand
BrandFace leaders Michael Carr and Tonya Eberhart share the steps to creating a brand that engages consumers, sparks growth and crushes the competition
by Marian McPherson Oct 20
Your 2021 marketing plan needs to focus on virtual tours — here’s why
In a conversation at Connect Now, industry leaders discuss why virtual open houses and video tours should be a key part of any 2021 marketing plan, and advise on how to maximize their mileage
New company Dippidi handles all aspects of ad campaigns
From budgets to creative headline writing, 13-month-old real estate marketing agency wants to take the burden of online advertising off the shoulders of teams and brokerages
by Craig C. Rowe Oct 20
Constellation Real Estate Group acquires digital marketer Paradym
CREG continues to grow in the marketing space by absorbing long-time industry player, which first offered CD-ROM tech in the early 1990s
by Craig C. Rowe Oct 19