Katie Lance shares advice on how to connect with potential clients using these social media vehicles to build the know, like and trust factor before you even meet in person
News Corp.'s acquisition of Opcity is huge because it has a referral fee business model where customers are worth 36x more than a lead
A collection of our best tools and tips for getting started in real estate
Loren Brill, owner of the fastest-growing cookie dough brand in the country, shares her story at ICSF
All our ongoing coverage of real estate instant offer company Opendoor
These highly replicatable strategies stem from one simple fact: people love to look at houses
Appeal to ultra-wealthy buyers’ reptilian brains, and focus on the luxe creature comforts that everyone appreciates
Robert Slack, Lisa Sundberg and Lane Hornung talk online leads at Broker Connect
Changes to the Premier Agent program have resulted in higher quality leads for agents, more connections, Zillow says
All our ongoing and archived coverage of technology and media brand Zillow
3 real estate pros hash it out onstage at Inman Connect San Francisco
The week's top real estate industry stories and practical advice to use this weekend
Opinion
Broker-owners can survive and thrive by behaving like indie bookstore owners
Are you creative, artistic or just looking for a unique way to prospect for business? If so, it might be time to consider starting a blog — doing so will change your business and your life.
Inman asked readers to weigh in on the new ads, here's what they said
Watch all of this year's Marketing Connect speakers in one place