3D walkthroughs from the likes of Matterport and GeoCV offer eye-popping visuals, but years after their introduction, they're still far from mainstream
Opinion
People will always remember the care you provide
You should be creating posts, images and videos that trigger an emotional response and add value to people's lives
If the sellers insist on interviewing other agents, have them put your competitors to the test — they won’t beat your response time, marketing plan and tech approach
Host an event, have a snow day or become an influencer to make your mark this winter
The week's top real estate industry stories, plus practical advice to use this weekend
Sometimes, unconventional wisdom is the way to go
The orangey 'Living Coral' is said to be 'life-affirming' and a reaction to the onslaught of technology and social media in daily life
Opinion
Daily consistency, quality and commitment are the keys to building a brand
These are a surefire way to create buzz around you and your business this season
Tips to get the most out of your ICNY trip
Agents need to revamp their strategy when it comes to the largest homebuyer segment — think financing, influencing and creative marketing
This is the perfect time of year to make your clients feel appreciated and remind them what you do
Join us for an entire afternoon of new programming at ICNY around how to thrive in a turning market
Insightful tips on training agents to maximize their potential and provide top-of-the-line customer service
"I believe the market will be shifting. A buyer's market is on the horizon."