The lies we believe and the money we waste chasing them
Greg Scott, branch manager with Long and Foster, explains what it means when a customer brings a gift at the closing to the agent.
The yard should be inviting to potential buyers
Are you wasting money on online leads?
Clotaire Rapaille applies global codes to luxury real estate
Bud Clark, Managing Broker at Willis Allen Real Estate, talks about why communication with clients is key, staying on top of technology and what he thinks is the most obsolete part of the industry.
Use your feature photo to show the goods
The mega agent, broker and owner shares her system for generating leads and dominating listings in her market
Luxury clients expect concierge-like service
Use your experience and knowledge to help clients sell their homes for more money
It is easy to understand why high-end real estate is selling in the global marketplace
What the power of now can do for your business
Karen Eastman Bigos, Realtor with Towne Realty Group, on what she loves about real estate, the key to her success and becoming more personalized in her business.
In real estate services, you get what you pay for
Being outrageous garners attention
Molly McKinley, vice president of marketing for Adwerx, explains the value of storytelling in real estate, her favorite technology that helps her stay sane and more.