ICNY 18 Marketing: Seth Price on good (and bad) content marketing
Placester VP of marketing says content must be valuable in this noisy world, otherwise it's just garbage
by Inman Mar 14
ICNY 18 Marketing: Chelsea Peitz on camera-first branding
The consumer expects you to be the star of your own TV show
by Inman Mar 14
How to accomplish big things in real estate by focusing on 1% gains
Apply the aggregation of marginal gains principle to your career
by Brandon Jones Mar 14
How to stake your claim on more real estate listings
Love what you do, and people will want to be part of your success
by Holly Lovett Mar 14
Homesnap debuts Google ads for real estate agents
Home shopping app adds the online search giant to suite of Facebook, Instagram and Waze ads
by Emma Hinchliffe Mar 13
Why managing your own social media is a waste of time as a business owner
Opinion
You could be doing so much more with the hours you spend online
by Engelo Rumora Mar 13
Is your real estate brand in desperate need of a revamp?
What to do when your competitors are thriving, and you aren't
by Laura Viñalet Mar 13
ICNY 18 Marketing: How to fight rising costs of social media advertising
'People follow people, not places or things, or products or services,' says Christine George, a marketing expert with Re/Max Leading Edge
by Inman Mar 12
4 overlooked blog resources that have unlimited hyperlocal potential
Opinion
If you need blog inspiration, tap into the mega sources you already have in your toolbox
by Brian Adams Mar 12
12 live video ideas that work across platforms
Excited about shooting but short on ideas? Try these suggestions
by Kathryn Royster Mar 12
home staging, staging, buyers, dream home
Opinion
How do you have 'the talk' with sellers who see decorative change discussions as an attack on their taste? Broker Nicole Solari offers 7 pointers for broaching the subject with your clients
by Nicole Solari Mar 12
Why relationships in real estate still edge out technology and data
Opinion
Don't waste your time worrying about disruption, focus on what your clients really want
by Bernice Ross Mar 12
ICNY 18: How I built my NYC real estate startup
Nestio CEO and co-founder Caren Maio tells all
by Inman Mar 9
Purplebricks fined nearly $16,000 in Australia over misleading marketing
The U.S. division of the much-hyped company, which promises "low, fixed fees" for clients, says its marketing strategy is different stateside.
by Emma Hinchliffe Mar 9
How to make new real estate agents feel welcome on your team
5 creative ideas to let your recruits know they are appreciated
by Sarah Layton Mar 9
ICNY 18 Marketing: Using 3-D tours to create a lifetime client funnel after closing
The next generation of 3-D tours promises to shake up the conventional notion of dip marketing
by Inman Mar 8