Why relationships in real estate still edge out technology and data
Opinion
Don't waste your time worrying about disruption, focus on what your clients really want
by Bernice Ross Mar 12
ICNY 18: How I built my NYC real estate startup
Nestio CEO and co-founder Caren Maio tells all
by Inman Mar 9
Purplebricks fined nearly $16,000 in Australia over misleading marketing
The U.S. division of the much-hyped company, which promises "low, fixed fees" for clients, says its marketing strategy is different stateside.
by Emma Hinchliffe Mar 9
How to make new real estate agents feel welcome on your team
5 creative ideas to let your recruits know they are appreciated
by Sarah Layton Mar 9
ICNY 18 Marketing: Using 3-D tours to create a lifetime client funnel after closing
The next generation of 3-D tours promises to shake up the conventional notion of dip marketing
by Inman Mar 8
House head and tech keys
Inman's first-ever Real Estate Leadership Survey reveals surprising tech trends that leaders are embracing. Also: ones they aren't and should be.
4 tips for using video tours to show off your listings
Opinion
Save time, show less, and sell more
by Martin Orefice Mar 8
Re/Max is bullish on automated marketing with Adwerx, Imprev
Franchisor arming agents with tools to auto-generate and place highly targeted ads around the web as RE tech race heats up
by Emma Hinchliffe Mar 7
5 surefire ways to capture more Facebook leads
You may never have to ask where your next deal is coming from again
by Belladonna Riso Mar 7
How to stay top-of-mind after the deal closes
Share your neighborhood knowledge to make a lasting impression
by Parker O’Very Mar 7
Houzz unveils new logo that looks like an 'h' and a house at once
Renowned graphic designer Paula Scher explains her creative process in coming up with a new emblem for the home design website
CRM and website provider iHouseweb wants to be your everything
Company offers more than 300 IDX website templates, one-on-one training and a CRM app.
How an agent’s Vikings billboard on Eagles turf paid off
Kris Lindahl scored big with this viral marketing
by Dan Smith Mar 6
For Sale sign
Houston-based Realtor Ellis Young is also attracting attention with his 'Gluten-Free House,' and 'Harvey Tested' signs
by Marian McPherson Mar 5
Can Coldwell Banker and Century 21 deliver on their new brand promises?
Opinion
Both franchisors scored big with their most recent moves, and it’s worth talking about them
by Robert Hahn Mar 5
7 home staging mistakes only rookies make
Opinion
Buyers will see right through a feeble attempt
by Larry Alton Mar 5