Real estate agent Sarah Rogers' latest listing received a rare seal of approval from Zillow Gone Wild, a social media page famous for highlighting the industry's wackiest listings
The National Association of Realtors' 2023 Profile of Home Staging reveals a quarter of all staging efforts yield additional profits of up to $18,935 for a median-priced home
Do we finally have a cure for 'a bad case of the Mondays'? Bare Minimum Mondays are less about slacking off and more about creating a sustainable energy and creativity for the whole week
Cultivate a culture that respects and promotes your brand while helping agents do the same with these branding best practices
By keeping your testimonial review system fast, easy to access and uncomplicated, you can give clients ample opportunities and motivation to participate in sharing their experiences
The work doesn't end once you have a lead. Darryl Davis explains how to turn that possibility into profitability with a month-by-month conversion plan
Although people have mixed feelings about social media, there's no denying that it's a valuable tool for marketing your business
Brand consistency becomes brand recognition. Brand recognition converts into trust, and trust equals success
If you’re having trouble figuring out which scripts work best, take them for a test drive on ChatGPT. Ask it to explain why one script is more effective than the others
When done well, events offer huge rewards, whether that’s increased brand engagement or more leads coming through your door from referrals made at events themselves
Make sure all of your profiles are fully updated with this easy-to-use checklist — in 1 week
If writing a book seems like an impossible task, just know that it’s not. In the final part of this series, we look at how to write, what to write about and who can help make it more manageable
There are 12 brand archetypes based on common themes, personality traits and marketing niches. Take our quiz to find out which one looks most like you
A practical framework for agents navigating platform uncertainty
Getting featured in the media can be a game changer because in addition to creating exposure, it also helps you become a recognized authority in your market
Lean into focused activities, lean into lead generation, lean into holding two appointments a week, lean into purposeful conversations and lean into the '200 percent' life