Brand fluidity and free press: A winning combination for success
Watch the latest Inman Access classes to better understand how to build a strong, authentic brand, and learn the key tactics real estate professionals can implement to leverage free press
by Claire Buzzanca May 4
How to beat your buyer's biggest obstacle to purchasing a home
Down payment assistance programs can help more people make their dreams of homeownership come true, including up to 1/3 of all borrowers who fail to qualify without DPA
by Bernice Ross May 3
Real-world ways this tech-forward firm is using ChatGPT
Stop focusing on repetitive tasks and start focusing on the kind of client service that moves the needle and grows your business
by Eric Bramlett May 3
Two women posing for an Instagram picture to represent Instagram boosting SEO.
We've pooled together the top advice from our expert contributors to help answer some of the questions real estate agents ask most about Instagram
by Dani Vanderboegh Apr 30
The surprising psychology behind client reviews
What drives clients to leave reviews and testimonials — and how can you encourage them to do so for your real estate business?
by Darryl Davis Apr 30
Diversifying luxe marketing can increase income by $10s of $1,000s
The 'State of Real Estate Marketing' report released on Friday by Luxury Presence and Sell It Like Serhant surveyed over 1,000 luxury real estate agents to gain marketing insights for 2023
by Lillian Dickerson Apr 28
Don't feed the trolls: How to manage negativity on social media
How to handle annoying and fake comments on social media so you’ll always look gracious while keeping your cool
by Jessi Healey Apr 27
What's the No. 1 mistake real estate agents make on Instagram?
Find out how to instantly fix the biggest mistake that agents are making right now on Instagram
by Sue Benson Apr 27
Sotheby's unveils new brand ad campaign for post-pandemic era
'Nothing Compares to What's Next,' developed with design agency Huge, builds on the firm's 2021 campaign, positioning clients for a hopeful new era working with a Sotheby's agent
by Lillian Dickerson Apr 26
Don't knock door-knocking. The benefits still outweigh the risk
Opinion
How unsafe is too unsafe? Is it time to forget about door-knocking, or can real estate agents still make it work effectively?
by Wendy Legerton Apr 25
Glennda Baker's recipe to shine on social media with short-form video
Watch TikTok mastermind Glennda Baker as she shares her video journey and how her passion to inspire, inform and impact agents has led to more than 1 million followers in less than 3 years
by Claire Buzzanca Apr 25
39 branding and marketing terms to learn now
Get past confusing industry jargon, acronyms and abbreviations and learn how to communicate about marketing and branding
by Laura Viñalet Apr 25
Do you want an Instagram that is good for right now or forever?
Instead of chasing trends, make Instagram your forever platform by focusing on engagement and genuine connection
The real estate agent’s guide to marketing with Instagram
As the most user-friendly and visually focused social media platform, using Instagram effectively is a must for your marketing
by Darryl Davis Apr 24
How do you switch to a new type of Instagram account?
Once you've decided on the type of Instagram account you need, this video will help you make the switch from one to another
by Sue Benson Apr 24
This agent got a job from TikToking. Steal 11 of his social media tips now
Alexander Zakharin took TikTok seriously, and soon the president of Nest Seekers International's Ultra Luxury division took notice. Now he's sharing his tips to land a promotion with Inman readers
by Lillian Dickerson Apr 21