It's time to implement superior copywriting techniques in the real estate space to help connect with buyers logically and emotionally
Growing your content marketing plan means adding leverage by reaching out to the media. Part 4 of this 5-part series shares what to write and how to craft a media outreach strategy
If you're looking to cut costs while building your business, this list offers plenty of areas to rethink, regroup and reduce spending
Find out how agents and leaders nail a marketing plan when it's time to rethink everything
Rewarding quality content is always the aim of TikTok's algorithm. Now with a new feature in place to help users have more control over what they see, getting your quality content in front of your audience should be even easier
If you're ready to improve your social media results and save time while doing it, check out these handy tools
Creating an ongoing content marketing plan means making use of ongoing blog posts. Part 3 of this 5-part series shares what to write and how to make sure your blog posts matter
Marketing yourself and your business starts with your bio. Inman's Christy Murdock shares what to write and how to ensure you look your best
Find out how to get over your fears and show up as your authentic self on social media so that you can make more connections
Realforce bought 2 companies in the last 18 months: A data company called Quedro and Brandkeeper, a media management services provider, the company said
Zeroing in on your ideal client, and determining how to help them, will allow you to develop better marketing strategies and make you more effective once you’ve connected
When you’re putting together your website, every word counts. Part 1 of this 5-part series shows how to ensure your site is communicating effectively on your behalf
Enhance, optimize and fine-tune your online presence by using this social media refresh checklist for real estate from Inman's Christy Murdock
Sharing the latest funny photo is an almost irresistible impulse. However, if it crosses the line into marketing, you could be setting yourself up for financial consequences
Your marketing should be strategic, purposeful and professional. Here are some major marketing turnoffs that you should avoid
Test your real estate marketing knowledge and see if you're an expert or still a newbie