Opinion
Why does so much real estate marketing sound the same? It's simple: commoditization. If you want to stand out from the crowd, you have to speak to the relationship with each consumer and their community — here's how
Here we're tying together WealthQuotient co-founder David Friedman's 5 keystones for effectively prospecting the affluent, distilled from over a decade of advising global leaders in luxury
What better way to express gratitude to your clients than with pie? Here’s how to execute a Thanksgiving pie giveaway that’ll build relationships while pleasing taste buds
Courtney Chakarun, who is spending this week at her company's EXPCON event, spoke to Inman about eXp's growth, leadership and branding
The company, which serves as a popular lead generation platform for many agents, saw its shares jump during the early hours of trading on Monday morning
By executing these seven steps, you'll be top-of-mind for your targeted homeowners, and you will generate more listings
Agents, investors and developers are taking to Telegram and Facebook's free, encrypted instant messaging and voice-over-IP service to network and find off-market listings
Opinion
Here’s why expansion team leader Adam Hergenrother is investing in the future of Keller Williams’ teams with the rebrand to Livian and further growth investment from KW
If you want to develop a strategic (and effective) marketing budget for 2022, there are several important factors you need to consider. From creating markers for measurement to starting your planning early, here are a few tips that'll come in handy
Opinion
'Dear Zillow, it’s not me, it’s you,' writes agent Meg Jones Mullin. Here’s why she cut back 80 percent of her $5,000-a-month Zillow lead spend
The new browser-based software offers access to a compendium of tools that enable agents, teams and brokerages to devise, execute and measure digital outreach tactics
Social media mavens Shannon Milligan and Giselle Ugarte shared proven best practices for marketing with micro-video on TikTok and Instagram
Social media experts Katie Lance, Chelsea Peitz and Marki Lemons-Ryhal shared the secrets to mastering Facebook, Instagram and video content creation
Luxury Connect panelists say brand the house, get creative and have fun, and tease out your coming soons on Instagram
'If you try to act like a friend, and all you want to do is sell homes, that's sleazy,' Gary Gold told an in-person audience at Inman Connect Las Vegas
Audience.co mounts a real pen on a robot to create notes that appear to be written by a human hand. The company says this increases their effectiveness for lead generation