'If you try to act like a friend, and all you want to do is sell homes, that's sleazy,' Gary Gold told an in-person audience at Inman Connect Las Vegas
Audience.co mounts a real pen on a robot to create notes that appear to be written by a human hand. The company says this increases their effectiveness for lead generation
Agents and brokers can now use the natural language processing feature to personalize listing marketing
A new report from HomeJab also indicates agents prefer video tours over 3D tours
Don't miss the opportunity to be found online by not having your online presence updated. Follow these steps so your next clients can easily Google you
Here are a handful of coming-soon marketing tactics that’ll get a little buzz going for your listing before it hits the market
Thought QR codes were dead? The pandemic fueled the resurgence of these blocky, fragmented data icons, and now, they're everywhere. So, as a tech-forward real estate agent, here's how you can leverage them and meet clients where they are
Implement these strategies today to start grabbing local prospects' attention online and generating leads
If you go deeper in your past client relationships, they will take your business wider
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
Surefire CRM lets brokers grab white-labeled marketing collateral they can customize with their own branding
Staging is all about being broadly appealing — and tactful when it comes to homeowners' existing decor
The pandemic has increased the amount of time people spend on mobile devices and driven more consumers to find businesses online
David Marine, chief marketing officer of Coldwell Banker, recently told Inman his company's ongoing rebranding efforts have improved both consumer and agent sentiment, and buoyed the fortunes of local franchisees
How did Facebook's outage affect those industries that run ads and use its reach to empower marketing campaigns? Here's how the real estate industry can be better prepared next time
Social media platforms can be a source of leads and deals, but agents should focus on being authentic and finding a niche, experts said during Coldwell Banker's Gen Blue Experience