Opinion
Marketing doesn't just come from online platforms and social media. Some of the most important things you need can be found nearby
Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now
Opinion
The meltdown of Silicon Valley Bank sent shockwaves through the proptech industry. Here’s how to keep it from poisoning the well during the spring market
If your website is looking more Myspace than TikTok, it's probably time for a refresh. Here's how to get it done this week
Color can make a difference in everything from how you feel to how you’re perceived. Find out how to use it more effectively in your branding and marketing
People will remember your profile sometimes more often than they will remember your name if you do it right. Learn how color can impact your brand and your audience engagement
Rookie Noah Escobar focused on a solid niche, built relationships with agents (before he was one himself) and worked the phone, among other things. Here's what he's doubling-down on this year
In this shifting market, you'll have to do more to achieve the same results you were getting before. Here's what Keller Williams CEO Gary Keller says is the formula for doing more
Inman’s Marketing All-Stars is a nod to the most effective, creative and boundary-pushing marketing professionals in the real estate community
Using your iPhone to capture professional quality marketing collateral for your listing is possible. These pro tips will help you make your snaps stunning
These are the metrics you should watch and the ones you can forget
Targeting the right audience is a critical factor in real estate marketing success. Here's how to crunch the numbers and make sure you're as effective as possible
A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals
The series on kitchen and bath design concludes with a look at smart home solutions and the future of residential spaces
Now is the perfect opportunity to revamp your marketing and branding. Embrace this seven-day challenge to showcase your best self, starting with an enhanced bio
Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s study reflects and how you can better serve your buyers