Ditch generic marketing: Convey your value with storytelling
Opinion
Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you've helped your clients
by Teresa Boardman Apr 15
3 ways to lead by example — and focus on what you can control
Opinion
Want to increase your impact and improve your business? New Inman contributor Amy Hullet says the key is taking a genuine interest in people and getting out there to meet them where they are
by Amy Hullet Apr 15
Billionaires brawl as everyone else just tries to get by: The Download
As mortgage heads from UWM and Rocket fight it out in the press, it seems like both agents and consumers are just wondering how they're going to pay the bills
by Christy Murdock Apr 13
DOJ vs. NAR, UWM vs. Rocket, and more: Inman Top 5 stories
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Apr 12
How are you doing? Americans now rank at an all-time happiness low
Opinion
Your team members and customers are struggling, Rachael Hite writes. Here is what wise brokers need to know about the state of happiness and how it impacts all of us
by Rachael Hite Apr 11
leads, neighborhood, farm, geo farm,
If you want to build the listing side of your business post-NAR settlement, Jimmy Burgess has 30 practical, actionable, doable strategies tailor-made for this moment
by Jimmy Burgess Apr 11
Broker Spotlight: A.J. Palomar, The Agency Reno
Find out how this former banker put his financial acumen to work for buyers and sellers throughout Reno's neighborhoods
by Christy Murdock Apr 11
3 advantages of tailoring your marketing strategy to niche buyers
When you think about who you’re speaking to and what they want to hear, The Agency's Rainy Hake Austin writes, you’ll be rewarded with a full pipeline, satisfied customers and great ROI
by Rainy Hake Austin Apr 11
Maximizing profits by collaborating with real estate wholesalers
Agents willing to collaborate with reputable wholesalers tap into new market segments, Andrew Helling writes, elevate their own service offerings and capture listings from motivated sellers
by Andrew Helling Apr 11
Mauricio Umansky's 4 brokerage-building growing pains to watch for
With forethought and savvy decision-making, The Agency's Mauricio Umansky writes, you can overcome your brokerage's biggest obstacles
by Mauricio Umansky Apr 11
Teams Spotlight: Asset Advisory Team at Elegran
Learn how these award-winning team members got their start in real estate and what they're predicting for the year ahead
by Christy Murdock Apr 11
How NAR's settlement threatens Black Realtors and homebuyers
This is a moment in history when NAREB and our leaders must stand up for justice and equality, writes Dr. Courtney Johnson Rose, president of the National Association of Real Estate Brokers
Should your next hire be a generative AI assistant?
Forget searching online for the perfect assistant, trainer Bernice Ross writes. AI is rapidly evolving, and the best assistant you have ever hired may be just a few clicks away
by Bernice Ross Apr 10
Here are the commission questions your clients are asking now: Pulse
We asked you to share with us the commission questions your clients have and how you're explaining the lawsuit fallout
by Inman Apr 10
WATCH: How agent compensation works in a post-lawsuit world
James Dwiggins and Keith Robinson discuss the shifting landscape of agent compensation following the proposed NAR settlement with Ed Zorn, VP and general counsel for CRMLS
by James Dwiggins Apr 9
Building a team is a delicate balancing act. Here's where to start
Thinking of starting a real estate team? Broker Zak Shellhammer helps you get ready for the time, energy and expertise it takes to build something worthwhile
by Zak Shellhammer Apr 9