If your website is looking more Myspace than TikTok, it's probably time for a refresh. Here's how to get it done this week
How can you write the most effective call to action? Here are 10 tips for writing CTAs that’ll get consumers to take action
Catch up on the most-read stories of the week, as determined by Inman readers. Here's Inman Top 5 for March 3-9, 2023
Color can make a difference in everything from how you feel to how you’re perceived. Find out how to use it more effectively in your branding and marketing
People will remember your profile sometimes more often than they will remember your name if you do it right. Learn how color can impact your brand and your audience engagement
Rookie Noah Escobar focused on a solid niche, built relationships with agents (before he was one himself) and worked the phone, among other things. Here's what he's doubling-down on this year
Growth is great, but a business is only as strong as its foundation. As you scale up, continue to prioritize the things that matter most — your clients, your team and your brand
Learn how this Charleston, South Carolina, broker puts his own unique stamp on family tradition at William Means Real Estate
Focus on creating high-quality pieces that resonate with your target audience and meet their evolving needs to stay ahead of the curve in the age of AI-powered search engines
In this shifting market, you'll have to do more to achieve the same results you were getting before. Here's what Keller Williams CEO Gary Keller says is the formula for doing more
As marketing budgets shrink, we asked how you're maximizing the power of your past clients and sphere of influence
If the recent influx of agents dancing for views on their social channels gives you the ick, try these 5 short-form content ideas instead
Using your iPhone to capture professional quality marketing collateral for your listing is possible. These pro tips will help you make your snaps stunning
Opinion
While many agents fear the replacement potential of AI, it may end up allowing the industry to continue working if the worst happens
These are the metrics you should watch and the ones you can forget
Targeting the right audience is a critical factor in real estate marketing success. Here's how to crunch the numbers and make sure you're as effective as possible