Opinion
Is it possible something as insignificant as one more activity could be the difference between having an average business and an extremely successful business?
Opinion
This week the Spotlight shines on Escondido, California's Melissa Zavala, broker-owner of Broadpoint Properties and the founder of two administrative services companies geared toward the real estate industry
Opinion
Stop doing everything yourself and start automating those repetitive daily tasks with no-code shortcuts that really work
Opinion
Want to thrive and grow in any market? Take on the practice and principles of conscious leadership for a game-changing differentiator
Opinion
It's a tough market, but best practices on your part and a confident buyer client are your best allies in facing everyday challenges
Opinion
This week, we wanted to know: How can you tell when someone is a luxury agent? Is it their marketing, price point or ZIP code?
Opinion
Ensure your property websites are ADA compliant and fully accessible to visually impaired individuals. Demonstrating website accessibility communicates to everyone that they are valued
Opinion
Although the Fed's move to calm the market is a step in the right direction, it may not ultimately have much effect on affordability
Opinion
Grow your business with effective communication where it counts. Use these strategies to create a public relations strategy that will help you stand out
Opinion
If everyone in the market is an expert, how do you stand out in a crowd? The secret lies in building your public profile and going above and beyond for your community
Knowing what to say is crucial for real estate agents as effective communication can help them build trust with clients, understand their needs, negotiate deals, and ultimately close sales
Opinion
To delight clients and keep them for life, it's vital to understand what they really need and want
Opinion
Housing from the 1960s is characterized by innovations that made residential living more convenient than ever before
Opinion
In an overheated seller’s market, it does not take a rocket scientist to sell a home. However, as the market turns, the need for real skill emerges
Opinion
Real estate investment is not an overnight, get-rich-quick type of financial maneuver, but it can pay huge dividends in the long run
Opinion
If you want to accomplish your goals as a real estate professional, you'll need to build balance into your daily practice