It's time to get 'Back to Basics' with Inman this September
As the kids go back to school, we're going back to basics, learning new skills and moving forward. Let Inman help you make smarter business decisions in real time all month long
by Inman Apr 1
Why hiring a PR team is the best marketing decision you can make
Opinion
Here's how a strong public relations strategy can elevate your brand and what you should keep in mind when hiring a PR team
by Mauricio Umansky Mar 31
The crux of the IC status issue in real estate
Opinion
With the possibility of the PRO Act passing, independent contractors face an uphill battle. Here's how the two primary tests for classifying ICs work, NAR's response to recent press coverage about the issue and steps real estate professionals can take — just in case
by Bernice Ross Mar 31
Real (Estate) Talk: How one city is leading the charge to repair the past
Opinion
In the first of its kind, Evanston, Illinois, has created a reparations program that seeks to begin the process of redressing harm from the housing industry. Let's talk about reparations and Evanston's groundbreaking initiative
by Lee Davenport Mar 31
Pulse: What does back to basics mean in 2021?
This week, we're exploring what going back to the basics really means for real estate professionals in 2021. What fundamentals should agents be focusing on, tweaking or relearning this year?
by Inman Mar 31
How to build trust with prospective clients
Opinion
Take the time to demonstrate your trustworthiness, constantly work on your listening skills, do the right thing, and remember it's not about you, and you'll find your clients — and yourself — well-rewarded
by Jay Thompson Mar 31
8 bogus questions sellers ask when interviewing listing agents
Some of the tried-and-true questions sellers have been asking for years are actually totally meaningless. Here are the top bogus questions sellers ask along with ways to effectively counter them
by Carl Medford Mar 30
Pulse: Readers share a time when financing derailed a deal
From a client failing to disclose a marriage to a lender ghosting everyone a week before closing, here are a few deal-breakers that came between your buyers and their dream homes
by Inman Mar 30
Why the Equality Act matters — and how you can make a difference
With the Equality Act, the LGBTQ+ community would have anti-discrimination protections during the homeownership journey. Here's how it can make a difference in the equal and fair treatment of LGBTQ+ buyers and sellers
by Ryan Weyandt Mar 30
10 plumbing issues agents should know about (and their solutions)
Plumbing issues can cause so many headaches for buyers, sellers and their agents. If you're a real estate pro, knowing a few simple tips and having an understanding of these problems can help put your and your clients' minds at ease
by Gerard Splendore Mar 29
How to steer your brokerage through extreme markets
Operating a brokerage during extreme market fluctuations? You'll need to develop a strategy — and that starts with supporting your agents, providing superior service and learning how to be flexible through it all
Why are credit score apps different from a lender's pull?
It's not unusual for consumers to be baffled by the fact that credit scores from consumer finance websites like Credit Karma are different from what their lender pulls. Micah Curtis explains why that happens
by Rick Guerrero Mar 29
How to build a real estate farm step-by-step
With inventory at all-time lows, the need to generate listings has never been more pressing. Whether you’ve never built a farm before or it's been a while since you have, these steps will help you create and grow a thriving geographic real estate farm
by Jimmy Burgess Mar 28
6 tips you should share with clients before they refinance
Opinion
The lending industry is up to its calculators in mortgage refinances right now. Hopefully most of them are going smoother than mine
by Craig C. Rowe Mar 27
The Real Word: Could independent contractor status die?
Opinion
This week, Byron Lazine and Nicole White discuss the status of real estate agents as independent contractors, how to generate more listings and who's crushing it on TikTok
by Byron Lazine Mar 26
Smart Home Tech: How to choose smart sensors for your home
Smart sensors are a great way to gain insight into your home, get notified of issues before they become big problems and control other smart devices you may already own. Here's what to look for
by Brandon Doyle Mar 26