Listing a home with personality? 4 tips for selling unique luxury homes
When we took on a custom-built, 4,000-square-foot, Amish home, mostly clad in white cedar, with a 10-acre horse farm, we knew we'd have to be strategic with this unique luxury home. Here's what we learned along the way
by Andre Clayton Oct 29
How to prepare your team to start 2021 right
Opinion
What are you going to do today — and every day for the next two months — to finish the year strong?
by Adam Hergenrother Oct 29
10 strategies for boosting profitability now
Here's how to beat iBuyers at their own game, where to find transactions, how to leverage short-form videos and more nifty strategies all agents need to shift their attention to today
by Bernice Ross Oct 28
Pulse: How are you preparing for winter?
As the temps drop, what are you doing to prepare your business for the winter months ahead? Chime in with your thoughts this week
by Inman Oct 28
Dumped, ghosted and bad behavior: How to deal with tough situations
Opinion
Think twice before reacting, and take additional steps to slow down your thought process and prepare clients for potential pitfalls in today’s fast-paced real estate landscape
by Rachael Hite Oct 28
5 shifts this Aspen broker is seeing in her market
This is how one broker associate found her way into the luxury real estate business in Colorado's mountain communities — and what COVID-induced trends she's been seeing in her market
by Liz Leeds Oct 28
Scaling to freedom: How big does your team need to be?
Opinion
If your goal is to have your business work for you rather than working for your business, scaling is the only way to win
by Ryan Rodenbeck Oct 28
Agent/broker perspective: Should agents still practice all COVID guidelines?
Opinion
After months of virtual everything, an agent feels ready for much more face-to-face interaction. Can her broker convince her otherwise? 
by Anthony Askowitz Oct 27
Pulse: Your top tips for building a luxury network
This week, our readers share simple, but to the point pieces of advice on how to build a robust and valuable network as a luxury real estate agent
by Inman Oct 27
Clients planning to rent? 10 realities they need to be aware of
House shopping in the coronavirus era is a high-intensity exercise, with homes selling at warp speeds. Clients who are turning to renting as a temporary solution might need to be aware of today's realities. Here are a few
by Cara Ameer Oct 27
Start the workday right! Stand up, and modify your morning
Your daily standup meeting is one of the most important things you can start your workday with. Here's why you should place that meeting permanently in your calendar — and why you should focus on single-tasking
by Julie Nelson Oct 27
3 ways to build trust using personalized direct-message videos
The most efficient tool to convey information tone and body language without being face to face is video
by Kendall E. Bonner Oct 27
Steer clear of steering: 4 best practices for agents
As Realtors, we have a fiduciary responsibility to represent our clients in the fulfillment of their wishes — not our own opinions, prejudices or biases
by Carl Medford Oct 26
5 reasons buyers should pull the trigger this fall
The time for buyers to act is now, while interest rates are low and the economy is gaining strength. If your buyers are on the fence, here are a few reasons that might convince them to go for it
by Gerard Splendore Oct 26
Inman Handbook on staging luxury listings
Learn from the experts how to ensure that the luxury property you're showing is ready for the scrutiny of those discerning high-net-worth buyers
by Christy Murdock Oct 26
Building video content? Here’s a simple 4-step formula
As people are now shopping for properties online, agents should try to increase their brand awareness through content marketing videos. Here are a few ways to get them right
by Lisa Suazo Oct 25