How to build a personal brand from scratch  
Start with an authentic foundation, and the sky is the  limit
by Andrew Fortune Oct 4
Working with skittish sellers? 7 ways to ease their worries
In today's confusing world, agents need to do everything they can to ensure a smooth transaction. These tips can help your sellers feel heard, comforted and in control of the process
by Grattan Donahoe Oct 3
The Real Word: Zillow to hire agents — now what?
Opinion
This week, Byron Lazine and Nicole White discuss Zillow’s latest announcement, Netflix’s new social media docudrama and America’s largest artificial surf park
by Byron Lazine Oct 2
4 can't-miss real estate events happening virtually this fall
Even though events are held virtually now, they still offer tremendous value — and a chance to connect with some of the best real estate experts in the world. Here are a few noteworthy digital happenings
by Victoria Kennedy Oct 2
Smart home tech for agents: What to look for in light strips
Light strips can add a lot to a home, especially when they can be controlled via an app on your phone. Here are the various options available on the market today and a few of their notable features
by Brandon Doyle Oct 2
The 7 secrets to retaining your truly talented people
Retaining truly talented team members is a competency all leaders need to master to grow and thrive in our ever-competitive environment
by Chris Pollinger Oct 1
3 ways to take a whole-person approach to nurturing talent
Once you find truly talented team members, you must continue to nurture them by understanding what motivates them, creating growth plans and coaching them to live their best lives. Here's how
3 marketing tools to enhance your digital efforts
Working from home? Here are a handful of real estate marketing tools that can save you time, streamline your business and increase your conversions in this ever-changing industry
by Kathleen Black Oct 1
Are you playing hurt? This is for you
Opinion
Real estate can be a nonstop, demanding career. As an agent, you're always on the go — even if that means pushing through personal pain. Here's what one broker-owner learned while dealing with her own
by Michelle Shelton Oct 1
Compensation plans: 5 questions to ask before talking fees
Opinion
Asking about fees is valid, but there are better questions that can be posed in more valuable ways to evaluate a potential brokerage before discussing fees
by Nick Malouff Sep 30
These 5 marketing campaigns are tailored for today's market
With the last quarter approaching, agents should strive to finish 2020 strong and step into the next year on the right foot. In other words, now's a great time to implement these marketing campaigns and generate new income streams for your business
by Bernice Ross Sep 30
Pulse: What's the best luxury marketing video you've seen?
This week, we want to hear about the best, most thoughtful high-end real estate videos that caught your eye. Why did it work, and what made it an effective campaign?
by Inman Sep 30
3 traits agents need to hone to make it in this business
Find out how to hone the skills that’ll get you to the top from veteran Realtor and team leader Jeff Quintin
by Pat Hiban Sep 30
MLS confidential: 8 realities sellers need to know about their listing
Listing a property on the MLS — while representing it accurately and truthfully — can be a complex process, which is why agents need to do explain to sellers what is and isn't possible when setting up a listing. Here's how
by Cara Ameer Sep 29
Pulse: The one marketing tip you give to all agents
This week, readers share their tried-and-true marketing tips and strategies all agents can benefit from. Here are the ideas you believe in and why
by Inman Sep 29
How agents can tap Realtor.com's lead-generating potential in 2023
As the platform of choice for many real estate agents, Realtor.com offers a powerful online setting for sharing listings and professional information with buyers and sellers. Here's how
by Christy Murdock Sep 29