Find out how to get over your fears and show up as your authentic self on social media so that you can make more connections
'SphereBuilder' is designed to help real estate professionals figure out if their social media marketing is effective. The 1st tool will roll out in Denver, Colorado, and Huntsville, Alabama
Realforce bought 2 companies in the last 18 months: A data company called Quedro and Brandkeeper, a media management services provider, the company said
Zeroing in on your ideal client, and determining how to help them, will allow you to develop better marketing strategies and make you more effective once you’ve connected
When you’re putting together your website, every word counts. Part 1 of this 5-part series shows how to ensure your site is communicating effectively on your behalf
Sharing the latest funny photo is an almost irresistible impulse. However, if it crosses the line into marketing, you could be setting yourself up for financial consequences
Your marketing should be strategic, purposeful and professional. Here are some major marketing turnoffs that you should avoid
Test your real estate marketing knowledge and see if you're an expert or still a newbie
Opinion
Starting an independent real estate brokerage is challenging but rewarding. Here's how to find the right tools and platforms to help
Do you know what to do to rise above a challenging market? Here's how to avoid the biggest mistakes agents are making right now
Some website mistakes are worse than others, here's a list of the most common ones and how bad for business they really are. Plus, tips for how to correct them
As Marketing and Branding Month keeps on truckin', we asked you to weigh in on the biggest marketing mistake agents make. Here's what you had to say
Opinion
Marketing doesn't just come from online platforms and social media. Some of the most important things you need can be found nearby
Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now
Engel & Völkers' luxury agents poured into Miami this week for the company's 10th annual conference, where Americas CEO Anthony Hitt revealed the brokerage's 'Refined' brand refresh
Opinion
The meltdown of Silicon Valley Bank sent shockwaves through the proptech industry. Here’s how to keep it from poisoning the well during the spring market
