Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now
Engel & Völkers' luxury agents poured into Miami this week for the company's 10th annual conference, where Americas CEO Anthony Hitt revealed the brokerage's 'Refined' brand refresh
Opinion
The meltdown of Silicon Valley Bank sent shockwaves through the proptech industry. Here’s how to keep it from poisoning the well during the spring market
How can you write the most effective call to action? Here are 10 tips for writing CTAs that’ll get consumers to take action
Color can make a difference in everything from how you feel to how you’re perceived. Find out how to use it more effectively in your branding and marketing
People will remember your profile sometimes more often than they will remember your name if you do it right. Learn how color can impact your brand and your audience engagement
Focus on creating high-quality pieces that resonate with your target audience and meet their evolving needs to stay ahead of the curve in the age of AI-powered search engines
As marketing budgets shrink, we asked how you're maximizing the power of your past clients and sphere of influence
Inman’s Marketing All-Stars is a nod to the most effective, creative and boundary-pushing marketing professionals in the real estate community
If the recent influx of agents dancing for views on their social channels gives you the ick, try these 5 short-form content ideas instead
Using your iPhone to capture professional quality marketing collateral for your listing is possible. These pro tips will help you make your snaps stunning
These are the metrics you should watch and the ones you can forget
A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals
Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s study reflects and how you can better serve your buyers
If you want to keep your pipeline filled, you can't slack off on marketing. Take this quiz to find out if you're doing everything you can (and should) be doing now
Designer César Giraldo believes the decision to conjure a custom branded fragrance for a single homeowner at 1859 Bel Air Road will pay off by bridging marketing, design and emotional appeal
