Logotype vs. logomark: What does your brand need?
When people talk about logo design, they are usually referring to the business name, not the mark, though the distinction is important
by Laura Viñalet Apr 4
4 lead generation tactics for real estate newbies
Some of the oldie-but-goodie marketing strategies are ideal for rookies -- here's how to make them work for you
by Pat Hiban Mar 14
How to apply guerrilla marketing to your real estate business
At such a low cost to experiment, there’s only growth to gain
by Kathryn Royster Dec 19
7 must-dos for even the most experienced real estate agents
Cross these items off of your list consistently
by Laura Viñalet Nov 21
A man laying a path of stone
You can reach the masses with the tech tools at your disposal
by Inman Nov 18
The ultimate personal branding infographic: A-to-Z
Rise above the competition
by Seth Price Oct 24
A helicopter cockpit
Paragon for Brokers designed to be a 'single point of entry' for data
by Andrea V. Brambila Sep 30
5 ideas for breathing life into tired real estate marketing
How can you stand out in this competitive arena?
by Gregory Kiep Sep 6
Q&A: Global luxury brokerage spills branding video secrets
The agent's guide to a total brand and marketing makeover
Reimagining your business's look
by Rachael Hite Aug 18
A long, deep canal
Real estate brokers find innovative ways to promote their brands
Podcast: The 10 biggest lies in real estate (part 2)
A "watch your step" sign with a figure slipping
Avoid these errors in your online marketing efforts
by Ibemere Obinna Jul 7
A cattle brand in the fire
When using your broker's brand can hold you back -- or set you free
by Laura Viñalet Jul 1
Want to see the brokerage of the future? Think soap
Agents should take a page from P&G's book
by Jeff Bergstrom Jun 29