A man on Facebook in a cafe
Opinion
The agents who have the most success with Facebook advertising are those who are always testing
by Nate Dadosky Oct 25
Give lead conversion to Facebook Messenger bots (they're better at it)
When used in conjunction with Facebook ads, bots will help you convert leads effortlessly
by Pat Hiban Oct 18
Landing pages are out, Facebook Lead Ads are in
Facebook’s users are mobile, what's your strategy for capturing leads?
by Nate Dadosky Oct 6
Agent's Facebook post on Vegas shooting ignites threats, controversy
The agent was vying for a spot on a town council in Connecticut
by Marian McPherson Oct 4
Will digital middlemen become toll booths for real estate agents?
How the balance of power between the industry's old and new intermediaries could evolve
by Teke Wiggin Oct 2
A man raking leaves in the fall
Tap into your audience’s interests to truly engage them
by Pat Hiban Sep 29
The Inman Files: Zillow is fighting a war on two fronts
Opinion
The onetime real-estate incumbent is feeling the pinch from Facebook and Nextdoor on one side, and Opendoor and Knock on the other
by Brad Inman Sep 21
Keller Williams branch fires agent over controversial Facebook post
State Rep. and real estate agent Lynne Hix-DiSanto published a meme that read 'All Lives Splatter'
by Marian McPherson Sep 20
Can Back At You Media solve your Facebook content needs?
Company offers agents a top-to-bottom Facebook content management solution with lead-gen and individual listing pages
by Craig C. Rowe Sep 13
Facebook farming: 3 steps to turning your ‘friends’ into clients
Your sphere's word-of-mouth is worth gold — use it to strengthen your credibility
by Sharron St. John Sep 13
To Florida, Love Texas: Agents offer hurricane advice
Irma could make landfall on the coast this weekend
by Gill South Sep 7
Facebook Messenger open on a mobile phone
Keep it simple, and make sure that all the information and questions in your chatbot will stand the test of time
by Nate Dadosky Sep 5
Social media profiles: Everything you need to know about Facebook, Twitter and Instagram
Facebook ad campaigns made easy with Boost by HomeSpotter
New feature automates ad campaigns and includes custom landing pages for each one
by Craig C. Rowe Aug 18
3 ways to turn Facebook into a steady source of buyer leads
Effective lead-generation strategies require agents to reach the right people with the right message
by Pat Hiban Aug 18