real estate email templates for lead generation
These are cued up and ready to go to work for you right now
by Jimmy Burgess Oct 5
gavel and American flag with money
Opinion
If you're dependent on Zillow for lead gen, it's time to build resilient funnels, own your data, and beef up your referral and content engines, Josh Ries writes
by Josh Ries Oct 1
Cara Ameer and Compass lawn sign for Compass Anywhere merger questions
Opinion
How will the Compass-Anywhere merger impact the lives of everyday real estate agents? Coldwell Banker's Cara Ameer has questions
by Cara Ameer Sep 30
Here’s our most read advice from Back to Basics Month 2025
As Back to Basics Month comes to a close, Inman’s Service Editor Dani Vanderboegh rounds up the top 10 most-read advice articles — written by contributors, chosen by readers
by Dani Vanderboegh Sep 29
A picture of contributor Jimmy Burgess in front of a board of marketing to symbolize effective real estate marketing campaigns.
According to Jimmy Burgess, great marketing isn't about doing more. It's about doing the right things consistently and intentionally
by Jimmy Burgess Sep 26
An image of hands on a laptop keyboard with a digital overlay to represent AI for brokerage operations.
Steven McCloskey shares the lesser-known tools agents can't stop raving about and how integrating them properly can automate your repetitive tasks, so you can focus on what matters
by Steven McCloskey Sep 24
A woman standing in front of a wall of tv screens to illustrate how to multiply your output when you learn how to repurpose real estate content with AI.
Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help you repurpose and rethink your content marketing
by Josh Ries Sep 23
brand building
Without a brand, you will spend your career chasing deals. Alyssa Stalker explains why recognition and presence are the difference between hustling harder and selling more
by Alyssa Stalker Sep 22
How a 2008 bankruptcy fueled a top team leader's comeback
On this episode, The One Team leader, Byron Lazine, shares his journey from submarine mechanic, to bankruptcy, to top Connecticut team leader and CEO of BAM
A picture of contributor Jimmy Burgess in front of a GNC store to symbolize his GNC formula for real estate agents.
The way you handle your leads lifecycle must be optimized for a real estate business to be healthy and thriving. Jimmy Burgess shares the GNC formula that makes it work
by Jimmy Burgess Sep 21
A woman on her computer with a huge magnet in the picture to denote how to stop real estate websites from stealing your clients.
Instead of using the resources of a big-box content producer, Josh Ries writes, create, own, and control your own content and keep your leads
by Josh Ries Sep 20
AI real estate agent
Agents are starting to incorporate artificial intelligence into their technology suites, according to a new survey from the National Association of Realtors.
by Taylor Anderson Sep 18
9 real estate lead-gen mistakes that are killing your ROI
Profitable lead generation for real estate agents is about understanding timelines, systems, communication and conversion, Josh Ries writes
by Josh Ries Sep 17
Robert Reffkin: This is real estate's college sports moment
Opinion
Just like the NCAA took advantage of athletes, Compass CEO Reffkin writes, Zillow, NAR and MLSs are just ‘monopolies that profit from work they don’t create’
by Robert Reffkin Sep 16