Home Management
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Real estate agents can help buyers and sellers 'MoveEasy'

New software offers real estate clients a detailed platform for organizing the hassle of moving
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  • Moving has not become easier over time. New software offers a one-stop shop for all related services.
  • Agents can choose to white-label the software or have a branded URL.

Having just completed a move, which took three days too many and still has me chasing down lost mail, I wish I’d had access to software like this.

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MoveEasy is a comprehensive move management platform for agents to provide to clients via white labeling or referral.

Platforms: Browser; companion app
Ideal for: All agents who assist clients with moving decisions and home services vendors

Top selling points

  • Highly detailed
  • White-labeled or personal URL
  • Extensive moving task list
  • Automated launch via CRM connection

Top concerns

  • Few. Luxury home buyers already entrenched with full-service moving coordinators would have little use for this software.

What you should know

MoveEasy is about 90 percent complete. It will formally launch soon as part of a national partnership with Realty One Group, hopefully before Inman Connect San Francisco.

Agents have been using the software in beta and the company is not exclusive to Realty One.

Having just completed a move, which took three days too many and still has me chasing down lost mail, I wish I’d had access to software like this.

Real estate agents can benefit by white labeling the product to make it available via their own website as an added service or by a basic account, which provides a personalized “” domain.

The company has partnered with transaction and CRM suites such as SkySlope, LionDesk, and dotloop to trigger move activity upon a listing being marked as under contract.

If connected to an agent’s CRM, MoveEasy invites the customer to register and walks them through setup. Otherwise, agents manually initiate customer accounts.

Users need enter their new address one time — or not at all if connected to a partner CRM — for it to be sent to the United States Postal Service’s mail forwarding system.

Buyers and sellers are given an extensive task and alert feature that reminds them of deadlines, such as dates by when a mover should be hired.

Once the new address is in the system, MoveEasy provides contact information for moving companies (with Yelp rankings), the DMV for license updates, local utility companies (with UtilityScore rankings), ISPs, cable and satellite providers, rental trucks, portable containers, self-storage facilities and generally any form of service that’s part of a move.

All subsequent hookups can be done through MoveEasy because the company has established relationships with related service providers around the country. Users will only need to enter new address information sparingly, if at all.

Agents can choose to list only their preferred vendors or allow customers to select their own.

MoveEasy tasks lists are divided into a number of categories, including, kids, pets, family and vehicles, and can adjust due dates dynamically based on fluctuations in closing.

Move quotes and all related costs are carefully tracked within MoveEasy. Users can provide moving companies with data for a rough estimate using a native list-building tool for furniture, appliances and common household goods.

Agents have access to an account dashboard to follow and support their customers as they navigate the process. In it, you can send email reminders to help with details and offer advice, account usage can be tracked, and moving discounts and incentives can be offered.


The company is also providing its software to moving companies and is looking to forge relationships with military moving organizations and large companies.

There appears to be no detail missed within MoveEasy.

Everything is colorfully displayed and intuitive, and I envision people having little difficulty understanding its workflow.

MoveEasy is a terrific extension of your transaction management system and a very practical tool for strengthening customer relationships.

Have a technology product you would like to discuss? Email Craig Rowe

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