In Part 5 of her 8-part series, Cassie Walker Johnson helps you help clients navigate the complexity and detail of the buyer offer
The week on The Download: After years of frustration, homebuyers are finally back in the driver's seat in many markets
The TikTok Oracle deal and the rise of meme culture highlight how control of platforms shapes not just marketing, but the way audiences see the world
The way you handle your leads lifecycle must be optimized for a real estate business to be healthy and thriving. Jimmy Burgess shares the GNC formula that makes it work
Instead of using the resources of a big-box content producer, Josh Ries writes, create, own, and control your own content and keep your leads
Improve your understanding of how broad economic factors impact the housing market
A homebuyer represented by the law firm involved in the Moehrl commission lawsuit is targeting Zillow in a new class-action case that alleges the portal inflated homebuyer costs
Real estate coach Darryl Davis offers insights for communicating authentically without relying on over-produced, scripted talking points
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Christy Schwartz, the iBuyer’s longtime chief accounting officer, was named interim CFO. She’ll replace Selim Freiha, who served as CFO for less than a year
Agent Harliegh Hoffman and husband, Jordan Hoffman, were arrested earlier this month after Lake City Police received a cyber tip from the National Center for Missing and Exploited Children
The NYC-headquartered firm has long thought of itself as a steady tortoise, CEO Bess Freedman told Inman, and during uncertain markets, that's something that attracts real estate agents
In Part 4 of her 8-part series, Cassie Walker Johnson shares a plan for 'Education Day,' when buyers finally get to look at homes and figure out what features matter most
As real estate moves further into the age of artificial intelligence, Lauren Henss writes, it requires a combination of tech and human connection to serve clients
Luxury is changing, so luxury agents need to change as well. The Agency's Rainy Hake Austin shares tips to help you home in on what luxury clients are looking for now
Agents are starting to incorporate artificial intelligence into their technology suites, according to a new survey from the National Association of Realtors.