While competitors focus on traditional SEO tactics, Molly McKinley writes, forward-thinking pros can build a review foundation to drive AI recommendations for years to come
Opinion
'I'm right on top of that, Rose.' Here's what ‘Don’t Tell Mom the Babysitter’s Dead’ taught compliance officer Summer Goralik about leadership, trust and showing up for other women
The communications vet and former CEO will handle government relations, events and other functions for the company and will report to CEO Ryan Schneider, Inman has learned
Amid fighting over the federal funds rate, NAR says home sales were 0.7% lower in May than a year ago as inventory rose to a 4.6-month supply
The antitrust suit, filed Monday in New York, accuses Zillow of using anticompetitive behavior and represents an escalation in an ongoing feud between the companies
After years being out of production, Troy Palmquist is going back to sales, and he’s betting big on this platform to help him maintain consistent, smart communication with his sphere
Helping clients and prospects save money is one of the most powerful marketing strategies
Livestreams are selling, AI is oversharing, and Facebook is quietly confirming what we already knew about links, digital marketing expert Jessi Healey writes. Here’s what to pay attention to now
Opinion
Each month, hundreds of real estate agents, brokers, executives and investors report on what they're seeing in their corner of the industry. Add your insights. Take the survey
Are your clients 'waiting for the market to recover'? They’re often talking about fear and uncertainty, coach Darryl Davis writes. Ask these questions to shift from uncertainty to clarity
The chair of the Federal Housing Finance Agency, Fannie and Freddie has spent the past day calling on Powell to step down, saying he’s responsible for high home prices
Amalfi Estates owner Anthony Marguleas said listings are slowing down and prices have been dropping, but there's plenty of room to fall in the Pacific Palisades
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
As millennials, Gen Z take center stage in luxury homeownership, the industry will have to adapt, Lindsey Harn writes. They want spaces that align with their values, needs and ambitions
The best agents’ businesses are powered by referrals, Jimmy Burgess writes. Here are 7 timeless, proven strategies that agents are using in today's market to build their own referral networks
Sellers don't want the slickest pitch or biggest promise, coach Darryl Davis writes. They want guidance without pressure. Here’s how to talk them through pricing objections and win the listing