Best time to list a home? With high mortgage rates, it's tough to tell
The peak of the spring homebuying season may have shifted to later in the year, at least in some markets, according to new analysis by Zillow
by Ben Verde Mar 7
Baird & Warner at center of latest commission lawsuit filed in Illinois
Two consumers filed the class-action suit in the Circuit Court of Cook County. Unlike similar cases, the latest seeks to represent buyers and sellers — and only names Baird & Warner as a defendant
by Jim Dalrymple II Mar 7
7 strategies to master cross-platform marketing
Luxury consultant Chris Pollinger walks you through the steps to create a cohesive and integrated marketing strategy that leverages a variety of channels for more effective engagement
by Chris Pollinger Mar 7
What to do if a client says, 'I'm not selling my home for THAT price'
If your client is frustrated by a lowball appraisal, even when they've done everything right to get ready for the market, there may be bias at work, Dr. Lee Davenport writes
by Lee Davenport Mar 7
These up-to-the-minute marketing strategies are getting results now
Ready to get busy? Trainer and author Bernice Ross talks to Curaytor co-founder and CEO Jimmy Mackin about the marketing plays that are working right now
by Bernice Ross Mar 7
Appeals court rules Chicago transfer tax hike can move ahead
Voters are set to decide on March 19 whether they want to quadruple the tax buyers pay on real estate purchases above $1.5M. Realtors say it amounts to a secret tax and rent hike
by Taylor Anderson Mar 6
How to leverage SEO, drive organic traffic and outrank the competition
Think your website can't compete with the big portals? SEO expert David Marden writes that, with smart keyword planning, you can find your place in online search results
by David Marden Mar 6
Location, location, location? Price eclipses previous buyer priority
56% of consumers surveyed by Coldwell Banker said that price is the most important factor for them when choosing a home, casting doubt on the belief that location is everything
Howard Hanna dismissed from mother of all commission suits
Howard Hanna had been one of several defendants in a case known as Batton 2, which was brought by homebuyers and has a much larger scope than some better-known cases
by Jim Dalrymple II Mar 6
5 master-your-market steps to effective real estate branding
If you want to raise your profile and stay top of mind in your chosen market, luxury consultant Chris Pollinger writes, it requires crafting an effective and recognizable brand identity
by Chris Pollinger Mar 6
The worst real estate marketing you've ever seen: Pulse
Whether it was the photos, the property description, the website or the social media plan, what marketing element was a total turnoff?
by Inman Mar 6
Want to quit listing appointments? Try this pre-screening strategy
Agent Danielle Lazier quit listing appointments because she was tired of giving away expertise with no reward. Here's how she susses out which clients truly want to work with her
by Danielle Lazier Mar 6
Forget instant gratification. Compound small changes instead
We are used to hearing the word 'compounding' in relationship to finances. Inman contributor Carl Medford couples compounding with business habits to set in motion long-term results
by Carl Medford Mar 6
Real estate Ozempic: What do you need to shed this spring?
In times of struggle, we often add tools, strategies and habits to ‘fix’ what’s wrong in our lives and businesses. Let eXp’s Troy Palmquist help you shed some of the things that are holding you back
by Troy Palmquist Mar 5
Coldwell Banker Warburg recruits Compass, Elliman luxury vets
Kathy Kaye and Lorraine Baker each have about 2 decades of industry experience and bring roughly $200M each in career sales volume to the firm, Inman has learned exclusively
Are there still buying opportunities in suburban multifamily?
Suburban multifamily housing continues its growth surge, particularly in the single-family and build-to-rent markets, multifamily expert Michael Zaransky writes
by Michael Zaransky Mar 5