Perfect your elevator pitch to win more business — here’s how
Not only will a polished elevator pitch allow you to quickly and effectively communicate your unique value proposition, but it can also expand and elevate your business
by Rainy Hake Austin May 31
view of construction site and house foundation in preparation process
It's important for agents to have a wide range of knowledge when it comes to building basics and construction principles. Here, we break down what a slab foundation is and why it can be a smart choice
by Gerard Splendore May 31
How to be an anti-racist real estate professional: Real (Estate) Talk
Opinion
Restorative, anti-racist education isn't oppositional. It's about cultivating community among all of us who are on the anti-racist journey
by Lee Davenport May 31
5 reasons buying sight unseen isn't as risky as you think
Opinion
Homes.com conducted a survey of 1,500 visitors that discovered 42% of buyers are willing to buy a home sight unseen. Here's why that number shouldn't surprise you
by Craig C. Rowe May 29
7 daily habits of top producers that'll bolster your business
Top producers share some of the same basic habits, here's 7 you can use to grow your business
by Jimmy Burgess May 28
The New Normal: What if meetings of the future actually saved time?
Opinion
Pandemic-driven tech facilitated a work-from-home lifestyle and made some aspects of real estate more efficient. Here's what realistic post-COVID meetings could be
by Jeff Lichtenstein May 28
The New Normal: What if specialization is the answer?
Post-COVID buyer needs are changing, creating new opportunities for agents who are willing to specialize. What segments stand to gain in the new normal?
by Christy Murdock May 28
The Real Word: Could buying leads put your business in danger?
Opinion
This week, Byron Lazine and Nicole White discuss why millennial homebuyers have regrets, buying leads and the first property in the nation to be paid in Dogecoin
by Byron Lazine May 28
Overlooked inventory: 6 ways to find that diamond in the rough
Inventory can be found anywhere — real estate agents just have to get creative and put a little legwork into unearthing it
by Lillian Dickerson May 27
'Double-dipping agents' overcharge consumers billions in commissions
The Consumer Federation of America says dual agency should be banned, but double-ending should not be so long as agents discount their commission and act as facilitators
by Andrea V. Brambila May 27
How to prepare your brokerage for a safe return to the office
As agents and staff plan to return to the office, having an action plan that prioritizes safety and wellness is extremely important. Here are a few ways you can create a tailored strategy, while keeping health and wellness top-of-mind
by Mauricio Umansky May 27
So you want to write a book? 5 steps to plan it right
Whether you use it as a lead-generation tool or a way to share your vision with a broader audience, writing a book has its perks. Follow these steps, and you will be well on your way to becoming an author this year
by Holly Hudson May 27
Buyers shouldn't wait to build. Here's why
What's the best time to build, you ask? Right now. Yes, even with commodity prices up. When clients decide to build a home, there are more factors to consider than just the price of lumber
by Adam Hergenrother May 27