3 ways to take a whole-person approach to nurturing talent
Once you find truly talented team members, you must continue to nurture them by understanding what motivates them, creating growth plans and coaching them to live their best lives. Here's how
3 marketing tools to enhance your digital efforts
Working from home? Here are a handful of real estate marketing tools that can save you time, streamline your business and increase your conversions in this ever-changing industry
by Kathleen Black Oct 1
Are you playing hurt? This is for you
Opinion
Real estate can be a nonstop, demanding career. As an agent, you're always on the go — even if that means pushing through personal pain. Here's what one broker-owner learned while dealing with her own
by Michelle Shelton Oct 1
Toronto's Properly to expand alternative brokerage model with $100M infusion
Seeking to provide Canadians with a new option for buying and selling, Properly has been funded by U.S. proptech players Silicon Valley Bank and I80 Group
by Craig C. Rowe Sep 30
Compensation plans: 5 questions to ask before talking fees
Opinion
Asking about fees is valid, but there are better questions that can be posed in more valuable ways to evaluate a potential brokerage before discussing fees
by Nick Malouff Sep 30
These 5 marketing campaigns are tailored for today's market
With the last quarter approaching, agents should strive to finish 2020 strong and step into the next year on the right foot. In other words, now's a great time to implement these marketing campaigns and generate new income streams for your business
by Bernice Ross Sep 30
Pulse: What's the best luxury marketing video you've seen?
This week, we want to hear about the best, most thoughtful high-end real estate videos that caught your eye. Why did it work, and what made it an effective campaign?
by Inman Sep 30
3 traits agents need to hone to make it in this business
Find out how to hone the skills that’ll get you to the top from veteran Realtor and team leader Jeff Quintin
by Pat Hiban Sep 30
MTV or real estate? How 3 agents use music videos to market homes
These agents have taken their video marketing to the next level by producing full-on music videos and commissioning musicians to create original works to help sell specific properties
by Lillian Dickerson Sep 29
MLS confidential: 8 realities sellers need to know about their listing
Listing a property on the MLS — while representing it accurately and truthfully — can be a complex process, which is why agents need to do explain to sellers what is and isn't possible when setting up a listing. Here's how
by Cara Ameer Sep 29
Pulse: The one marketing tip you give to all agents
This week, readers share their tried-and-true marketing tips and strategies all agents can benefit from. Here are the ideas you believe in and why
by Inman Sep 29
How agents can tap Realtor.com's lead-generating potential in 2023
As the platform of choice for many real estate agents, Realtor.com offers a powerful online setting for sharing listings and professional information with buyers and sellers. Here's how
by Christy Murdock Sep 29
Which brokerages provide the best tech? Inman readers weigh in
Inman Publisher and founder Brad Inman asked the Inman Coast to Coast Facebook community which brokerage provides their network with the best, most useful, most functional technology. Unsurprisingly, responses varied widely across the board
by Lillian Dickerson Sep 28
America's biggest artificial surf park is coming to Florida — along with 800 new homes
'Willow Lakes,' a 200-acre development, will include at least 800 residential homes, 600 hotel rooms, 400,000 square feet of retail and 125,000 square feet of office space
by Lillian Dickerson Sep 28
How to decide your brand's DNA as a new agent
Branding will define who you are as a professional and communicate your value to existing and potential clients. If you're a new agent, here are a few things you should be thinking about when cultivating your brand
by Gerard Splendore Sep 28
5 ways to pivot your marketing for 2020's challenges
No one can argue that this year has thrown some major curveballs and forced agents to shift and adapt their business strategies. But what are some of the most effective marketing changes agents have made in 2020? Top agents weigh in
by Georg Chmiel Sep 28