As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. Passerini joined after Stephanie Garbarini left the firm this week
On this episode, RealScout’s Andrew Flachner and Anthony Sosso do a deep dive into the evolution of AI and break down what the future will look like for real estate
Layer in 2 or 3 of these elements, and your content will land harder, get shared more and start actual client conversations, Josh Ries writes
Broker and attorney Greg Hague says agents can tap into motivated buyers already in motion before they spend a dollar on marketing
Opinion
Mergers and acquisitions are big business, and technology plays a critical role, writes contributor Lauren Henss. The real game changer? Whether the organization can handle the merger swiftly
For better lead conversion rates, stop chasing volume, and start delivering real relevance
New AI technology is becoming so sophisticated, writes contributor Molly McKinley, that consumers may not recognize what's real or fake. This is a red flag for agents
The agents who embrace artificial intelligence, build local authority and deepen their value will dominate the next market cycle, Jimmy Burgess writes
From media mergers to AI deals, the latest moves show how power, access and audience ownership are shifting
If your database feels cold or your emails aren’t converting, try one or more of these five strategy shifts from Josh Ries. The results might surprise you
Take a page out of Emily Nguyen’s playbook: Start with service, show up with value, and go all in
Troy Palmquist talks with marketing directors about the evolving role of martech and how it can empower agents to build their brand within the brokerage
To get buyers to believe in you, you must first believe in yourself, your value and the organization you represent, broker-owner Lori Muller writes
Finance expert Sofia Nadjibi offers insights to help agents successfully position their clients during the December and January market slowdown
The holiday season may actually be one of the best times of the year for savvy homebuyers to make their move, coach Darryl Davis writes
Want to make everything easier for your clients, so they’re singing your praises to family and friends? Troy Palmquist says digging into the moving day details is the way