list home during the holidays
Agents who lean in during the holidays, coach Darryl Davis writes, are the ones whose businesses end the year strong and start the new year already ahead
by Darryl Davis Dec 8
help sellers price homes
The right pricing strategy gets your seller client to the closing table faster and helps them achieve their real estate goals, Luke Babich writes
by Luke Babich Dec 8
A picture of an old creepy house with a red sky and storms in the background to represent Stranger Things marketing lessons for staying visible in an Upside Down market.
As conditions flip and competition tightens, the show’s focus on identity, trust and hyperlocal expertise mirrors what helps agents stay visible when everything else feels a little Upside Down
by Jessi Healey Dec 8
Meet the SERHANT. agents on 'Owning Manhattan' Season 2
The newest season of the popular Netflix series ‘Owning Manhattan’ just dropped. Get to know the agents selling high-stakes New York City real estate under Ryan Serhant
by Dani Vanderboegh Dec 5
Pantone 2026 color of the year
Political statement? Recession indicator? Just plain boring? Pantone's Color of the Year has stirred up lots of opinions online
by Christy Murdock Dec 5
real estate marketing lessons
The real estate industry has an addiction to hot leads, Josh Ries writes. Learn from the marketing strategy of a successful auto mechanic to shift your attention
by Josh Ries Dec 4
buy real estate leads
Don't ignore the potential of paid leads, Josh Ries writes, especially if you're spending your time and energy generating leads on your own
by Josh Ries Dec 3
Andrew Wild
Lofty’s Andrew Wild joined Zillow as employee No. 60 — when he left, it had grown past 6,000. After stops at Tom Ferry and Final Offer, today, he’s sharing predictions for where the industry is headed
real estate digital footprint
Troy Palmquist talks to luxury real estate pros about why owning your platform, understanding SEO and using AI wisely is the new baseline for elite agents
by Troy Palmquist Dec 2
lead generation metrics
These 5 metrics give you a custom dashboard to plan smarter, grow faster and stop guessing, Josh Ries writes. Head into 2026 with a plan based on data, not hope
by Josh Ries Dec 2
Ricky Carruth
In this episode, Ricky Carruth details how he built a million-dollar business as an agent (and then lost it) before becoming one of the most-recognized influencers in real estate
Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
Find your winning formula for a bigger, brighter 2026. Stay authentic and audience-focused while showcasing your unique expertise, branding and marketing expert Stacey Ross Cohen writes
Instagram for real estate
Instagram rewards the people who adapt, experiment and show up consistently, Jimmy Burgess writes. Use it to create momentum in 2026
by Jimmy Burgess Nov 30
holiday marketing lessons for real estate
This season’s most effective campaigns lean on honesty, grounded storytelling and clear value — signals that real estate audiences want substance over spectacle, Jessi Healey writes
by Jessi Healey Nov 28
What it takes to build a $100M real estate brand with heart
Coach Melanie Klein shares the growth journey of O'Connor Estates, a Brentwood, California, real estate team that's making waves for all the right reasons
by Melanie Klein Nov 25
Mauricio Umansky
The strategy for 2026 from Mauricio Umansky? Plan with precision, build brands that command attention, invest in relationships, and sharpen skills to create irreplaceable value
by Mauricio Umansky Nov 25