How to be the expert your clients need right now
With a sea of agents conducting business online, how can you stand out from the crowd? Rise above fear, build community and be the leader your clients need. Here's how
by Victoria Kennedy Apr 7
5 rules for content creation during coronavirus
Now more than ever, it’s important to talk to your sphere, fans and followers across all of your platforms. Here’s how to create content that matters
by Christy Murdock Apr 6
7 steps for recession-proofing your business
With uncertainty in the air, what can you do right now to help prepare your business for what’s ahead? Here's where to start
by Christy Murdock Apr 4
Chime speeds release of Facebook, YouTube livestreaming tools
The agent operating system has developed streaming tools for Facebook Live and YouTube and released them ahead of schedule in response to the COVID-19 market reduction of face-to-face business
by Craig C. Rowe Apr 3
Cost of marketing on Facebook, Instagram falls during pandemic
Homesnap has found that with more people online, the cost of clicks and impressions on certain platforms is going down during the crisis
by Jim Dalrymple II Apr 2
Start Back to Basics Month by getting comfortable on camera
Being camera-worthy is more about knowledge, confidence and good communication skills than it is about appearance
by Nicole Solari Apr 1
Let’s officially cancel April Fools’ Day
Opinion
Nothing about this situation is funny, and now is not the time. Instead, just go about your business like any other day on April 1
by Jay Thompson Mar 31
How to keep your social media healthy when you're quarantined
Here's how real estate agents can keep their social media streams healthy, mindful and relevant even while stuck working from home
by Katie Lance Mar 30
Ways to digitize every stage of your sales funnel during the pandemic
The coronavirus pandemic is forcing agents to do much more of their previously face-to-face business over a computer. Here are a few novel ways to make it work
by Jim Dalrymple II Mar 30
3 ways to get buzz for your luxury listing as the market changes
Now’s the time to get creative and adjust to the current environment. Don’t be afraid to partner up and embrace new technology to better serve your market
by Troy Palmquist Mar 26
7 essential tips for communicating with your sphere during crisis
Don't make the major mistake of not communicating with your clients and prospects during this time of uncertainty. It could define the rest of your career. Here's how to do it right
The Real Word: How agents should adapt as crisis mode kicks in
Opinion
As conditions shift for markets in varying degrees, here’s how agents should evolve their businesses
by Byron Lazine Mar 20
Why marketing to interest rates is the wrong strategy
Opinion
In today's volatile market, what is the right way to go about marketing and advertising? Here are a few effective approaches to marketing your business while putting your clients' interests first
by Leslie Ebersole Mar 20
IdealEstate aims for agent cooperation with nationwide recruiting, referral power
Opinion
Once a site for helping buyers curate home collections, the Salt Lake City-based proptech is now leveraging its 800K+ user base as a platform for recruiting
by Craig C. Rowe Mar 19
Email offers biggest returns for real estate marketing: Report
As the coronavirus disrupts face-to-face interactions, more agents may turn to online ads. A new report breaks down where they should spend their money
by Jim Dalrymple II Mar 18
Need a virtual tour solution now? Here are our top picks
Opinion
Self-containment and social distancing have made in-person home tours challenging. These top tech picks and tips can help you wait out the unexpected pandemic
by Craig C. Rowe Mar 18