Find out how to tell the difference between legit Instagram followers and those who are boosting your count without adding value
Opinion
While the conversation around door-knocking is compelling, it's not a prerequisite for success in the real estate business
Whether you're reaching out to current or past clients or cultivating new leads, authenticity and human connection are essential
In order to drive growth and profitability, it's important to keep your eye on the bottom line, and these numbers will help you do just that
Video is the most impactful place for you to spend your marketing dollars, so here's how to ensure you're doing it right
Opinion
Implementing robust content marketing solutions allows agents to prove their value while evaluating and planning new outreach strategies
It’s better to start building your brand late rather than never; the key is to start as soon as possible
In today’s highly competitive real estate market, first-time homebuyers need more information and assistance than ever
Opinion
Although new agents worry about contracts and contingencies, their real focus needs to be on lead gen for that all-important first listing
Inman Connect is the perfect place and time to brainstorm new ideas, and a creative sprint can help you execute
Door knocking can feel invasive, and some agents might even find it a little intimidating. Here are some great alternatives
Looking for more engagement and better results on Instagram? Let Sue 'Pinky' Benson and her special guest help you get up to speed
Opinion
If you want to stand out on Instagram, the things you do matter — from the content you choose to the follow-up analytics you evaluate
Writing notes is not just about ticking off a box on your to-do list. It’s about delighting the recipient with a heartfelt, sincere and personal form of communication
Each week on The Download, take a deeper look at the top-read stories of the week so you can meet Monday head-on. This week: NAR's membership fee hike and balancing your budget
Opinion
If a buyer with a disability wanted to attend your open house, would they be able to?