Stop treating ChatGPT like an virtual assistant, Real's Drew Thompson writes. New capabilities make it your personal genius, allowing you to collaborate on strategy
The Pennsylvania-headquartered family brokerage is moving into the future with a sleek new design that reflects its commitment to luxury service, Inman has learned
Bookending your conversations with polite greetings and salutations ensures that you’re communicating more effectively while building better relationships
Trainer Bernice Ross shares 10 effective fall listing refresh strategies real estate agents can use to attract buyers, boost curb appeal and close more deals this season
A week of whiplash on social proves that timing, tone and flexibility aren’t optional — they’re the difference between trust and a crisis
Justin Havre's average ranking for over 3K keywords in the marketplace is No. 2. His SEO obsession led to building a top global team and owning 2 local portals. Listen to his story
Optimize your online footprint for how AI recognizes and recommends professionals
Open houses offer more than an opportunity to market a single listing, Josh Ries writes. They allow you to connect, both in person and online, long after they end
Navigating life transitions and investing for long-term wealth, single women are taking the lead in many markets, luxury agent Lauren Endsley writes. Here's how to serve them more effectively
It's not enough to continually bring in new leads if you don't know how to close the ones you've got. Trainer Rachael Hite helps you practice and refine this critical skill
Homebuyers browsing Zillow Showcase listings can now virtually stage homes, removing and rearranging decor and trying out several preset design styles
In her 1st interview with Inman, Sandra Howard shares the key to creating a brand that's timeless yet timely, and her plans to push the Texas-based franchisor's marketing to the next level
Move your value proposition away from the transactional and into the protective, taking care of your clients in a way that technology can't, Josh Ries writes
In celebration of Back to Basics Month, and to arm you with all the tips and tricks your colleagues have already read, our editors rounded up the top how-tos of the year. Catch up, or get left behind
If your feed feels scattered and leaves clients guessing, you’re not posting with purpose. Alyssa Stalker shares how to build a clear content lane that creates trust and a path to work with you
Lead-gen expert Josh Ries tells you how to transform ideas from Zillow and Realtor.com into local insights that make your content marketing stand out for all the right reasons