In slower markets, agents who are strategic, creative and proactive rise to the top, Coldwell Banker Warburg's Kevelyn Guzman writes. Those who wait for conditions to change get left behind
Rick Guerrero and coach Ricky Carruth talk strategy, mindset, motivation and more in this interview filled with actionable, practical advice
Your digital presence is your storefront, and it’s open 24/7, Maris Callahan Messervey writes. Make sure it’s working for you, not against you
The more people know, like and trust you, industry veteran Terry LeClair writes, the more you’ll see your business and reputation flourish
Want more engagement on your next social media post? TikToker Courtney Benson and Jimmy Burgess tell you how to show up with authenticity and share the good, the bad and the ugly
From thirst-trap conservation to alt text updates, the latest platform shifts prove that tone, clarity and inclusion matter more than ever. Jessi Healey breaks it down
Legendary Texas world-record holder Ben Caballero shares the secrets that allowed him to sell 7K homes last year
The Agency cofounder will cut the asking price of 235 Oceano Drive by $100K each consecutive Monday following the auction's launch, until the property sells, to create urgency
Go beyond the basics with these under-used Instagram features that can help you boost reach, build trust and create real conversion opportunities, marketing expert Alyssa Stalker writes
More and more agents are showing homes north of the million-dollar mark with tactics that should only be used on mid-range or lower listings, Troy Palmquist writes
Great conversations, writes coach Annette DeCicco, start by providing sellers information and choices so that they can confidently make decisions. Study up. Practice your lines. Everyone does
If you’re a real estate pro who leads with heart, hustle and actual human connection, Stacey Soleil shares the things you should handle yourself
With current listings well below average market numbers, some agents will say almost anything to land a listing. Team leader Carl Medford lists the things agents might say or do to score a deal
From soft features to shifting strategies, the latest platform updates show that connection, not performance, is what cuts through. Digital marketing expert Jessi Healey breaks it down
Consistent action focused on the right activities translates into professional success
Not everyone who's thinking about listing a home 'by owner' is set on their decision. Dr. Lee Davenport offers talking points that can help you convince them to list with you