Captivate, connect and convince with compelling presentations
Applying insights from the 'Harvard Business Review' and adapting them to the demands of real estate, Nikki Beauchamp writes, can elevate presentations from informative to influential
by Nikki Beauchamp Mar 11
4 ways to ensure success as an agent in 2024 and beyond
Watch Shaun Osher on Inman Access as he shares his yearly success strategies, offering valuable insights and actionable advice to empower you to strive for success this year
by Claire Buzzanca Mar 8
How to amplify authenticity in today's tech-driven world
Watch the latest Inman Access class with social media expert, Giselle Ugarte, to learn how to elevate your connections with clients, humanize your online brand and grow your business
by Claire Buzzanca Mar 8
Are you ready to make your brand POP this spring? The Download
As Inman announces its Marketing All-Stars, it's time to dive deep into all the marketing expertise you'll need to shine bright this spring
by Christy Murdock Mar 8
15 Instagram accounts agents can learn from in 2024
Jimmy Burgess shares 15 agents, team leaders and trainers who can help you find the perfect mix of content to grow your Instagram channel
by Jimmy Burgess Mar 8
7 strategies to master cross-platform marketing
Luxury consultant Chris Pollinger walks you through the steps to create a cohesive and integrated marketing strategy that leverages a variety of channels for more effective engagement
by Chris Pollinger Mar 7
These up-to-the-minute marketing strategies are getting results now
Ready to get busy? Trainer and author Bernice Ross talks to Curaytor co-founder and CEO Jimmy Mackin about the marketing plays that are working right now
by Bernice Ross Mar 7
How to leverage SEO, drive organic traffic and outrank the competition
Think your website can't compete with the big portals? SEO expert David Marden writes that, with smart keyword planning, you can find your place in online search results
by David Marden Mar 6
Location marketing goes plug-and-play with Local Logic's latest
The company's NeighborhoodWrap solution will use information to augment targeted landing pages, which can be associated with email, social media, video and listing presentations
by Craig C. Rowe Mar 6
The worst real estate marketing you've ever seen: Pulse
Whether it was the photos, the property description, the website or the social media plan, what marketing element was a total turnoff?
by Inman Mar 6
Try these 7 budget-friendly lead sources with no upfront fee
In a market where agents must be expense-averse, Jimmy Burgess writes, generating leads that only have an expense if money comes in can make a lot of sense
by Jimmy Burgess Mar 1
Ditch the me-me-me approach to marketing and negotiation
Agents should embrace client-centric approaches that include making their marketing materials about the client, trainer Bernice Ross writes
by Bernice Ross Mar 1
Building a lasting personal brand: What you need to know
In this week's Inman Access class, industry experts sit down to discuss personal branding, the importance of being authentic, and proven strategies to level up your marketing game
by Claire Buzzanca Feb 29
Energized by AI, brokerage leaders eye big tech spend in 2024: Triple-I
Nearly 70% of brokerage leaders who responded to the latest Inman Intel Index earlier this month expect to invest in technology in 2024, with many now saying artificial intelligence is top of mind
by Daniel Houston Feb 28
Rookie to rockstar: The essential guide to real estate marketing
Implement an A to Z branding and marketing plan from expert Marci James to establish yourself as a knowledgeable and trusted real estate adviser
by Marci James Feb 27
Extroverts beware: AI is giving real estate introverts the advantage
Luxury consultant Chris Pollinger helps you discover how AI is revolutionizing real estate marketing, empowering introverts to shine and reshaping professional dynamics
by Chris Pollinger Feb 26