An image of a home under the spotlights on a stage to represent the social media marketing mistakes made when focusing on yourself.
3 questions to ask before you post anything to social media
If every post starts with you, your audience may never figure out what's in it for them
by Roxanne Hale Sep 24
Tangled telephone cords to represent why this author quit cold calling and started local real estate content marketing instead.
20 hours a week cold calling almost made me quit. Do this instead
Content creation helps you learn your market and understand what people care about
by Jesse Scott Sep 22
Email icons over a stack of newspapers to represent real estate client email.
5 client emails that build trust when the news is bad
Your silence speaks volumes when the economy is struggling
by Kyle Crawford Sep 22
New York City housing market
Opinion
New York City's housing market is not one-size-fits-all: Liebman
Buyers and sellers need access, information, professional guidance and flexibility
by Pamela Liebman Sep 21
Real estate content calendar and social media comments on a smartphone screen
The Fed hike shows why timing beats a content calendar
The Fed's rate hike drew reaction on LinkedIn and X before most headlines caught up
by Jessi Healey Sep 21
Stop being a ghost online. Here's how to show up in AI search
Stop being a ghost online. Here's how to show up in AI search
LOC8 founder Bobby Kerr offers a masterclass on how to be more visible in Google and AI search
by James Dwiggins AND Keith Robinson Sep 21
An image of a door open with open house balloons outside to represent Krys Benyamein's open house launch plan.
Your next open house should start 10 days before it launches
Replace your stale open house routine with this listing launch plan
by Krystopher Benyamein Sep 19
The CMO view on what marketing actually drives revenue
The CMO view on what marketing actually drives revenue
Real talk on scaling impact, refreshing legacy brands and leading through change
by Inman Sep 18
Homes with coins and money stacked on top to represent that advertising your volume is a real estate agent marketing mistake that'll cost you profitability.
3 ways advertising your volume is killing your profitability
Spend less time on production stats and more time on the outcomes you've created for clients
by Bob Burns Sep 16
An image of a neon sign of hands shaking to represent an overlooked referral source.
The overlooked referral source most agents completely miss
Start building the relationships that will result in a robust referral network
by Jason Ostrowsky Sep 15
An image of homes in front of fall foliage to represent real estate fall marketing calendar.
Your fall farming calendar: What to send, when to send it, why it works
Don't sit back and wait for the phone to ring
by Tiffany McQuaid Sep 15
Real estate agent discusses Zillow Preview RealScout listings with buyers on a laptop
Zillow Preview listings coming to RealScout later this year
RealScout's 100K-plus agents will gain early access to Zillow Preview listings for their buyers
by Jessi Healey Sep 15
YouTube lead generation
How I use YouTube videos to serve homebuyers and generate referrals
Simple, unlisted YouTube videos help buyers remember what they saw and share it with others
by Jeffrey Raskin Sep 15
meta ads algorithm
Real estate leads for under $3? 5 things to know about new Meta ads
Meta ads can be a powerful database builder right now
by Josh Ries Sep 15
Many agents now see private home listings. Do they have an edge?
Many agents now see private home listings. Do they have an edge?
Many real estate agents now have access to private listings. An Inman survey explores whether the rest are at a disadvantage
by Daniel Houston Sep 14
Illustration representing AI tools used by agents
The tech lesson hiding in last week's biggest headlines
What Muse, Siri and a fake Eminem song mean for agents navigating AI tools, data risks, new tech
by Jessi Healey Sep 14