7 ways to grow relationships with your past clients this spring
Spring is all about growth and nurturing, so it's the perfect time to reach out to past clients and turn them into repeat clients and referral partners, Darryl Davis writes
by Darryl Davis Apr 14
Zillow pushes back against private listings: The Download
Zillow's answer to the rising tide of private listing networks has been met with both praise and pushback from industry leaders
by Christy Murdock Apr 12
Zillow's new listing policy: Punishment disguised as fairness
Opinion
Darryl Davis outlines the way Zillow's actions and policies are designed for its own benefit, not for the benefit of sellers or real estate professionals
by Darryl Davis Apr 11
Open house rules for agents: Do's and don'ts
Updated NAR rules, communication with visitors and appropriate hosting times can all impact the leverage provided by a well-planned open house, Andrew Reichek writes
by Andrew Reichek Apr 11
From cold calls to social stardom with Atlanta's Fernando Chavarria
If you wish to elevate your real estate business, do as Chavarria does, Rick Guerrero writes: Talk with people, connect on a human level and never let a chance slip away to show that you care
by Rick Guerrero Apr 11
Outdoor staging trends for spring 2025: What luxury buyers expect
Luxury consultant Chris Pollinger speaks with Samantha and Nicole Senia of LA's Elite Home Staging about the newest trends in outdoor space design
by Chris Pollinger Apr 9
NAR, MLS and how to market your next listing: The Download
Amid layoffs at NAR, the new Delayed Marketing Exempt Listings policy drew scrutiny as MLSs scramble to implement its rollout
by Christy Murdock Apr 5
The website is just the start: SEO strategies for real estate
Marketing expert Jon Krabbe offers guidelines for ensuring that your website isn’t just beautiful — but also easy for potential clients to find
by Jon Krabbe Apr 4
The proptech startup media guide: Strategically leverage paid media
Marci James' Proptech Marketing Guide series concludes with strategies for building a more resilient marketing engine that can weather market fluctuations and competitive pressures
by Marci James Apr 4
Trending: Mixed signals, faster Reels and evolving replies
From reposts and Reel replies to shifting platform priorities, Jessi Healey breaks down how social media is evolving — and what it means for visibility, strategy and control
by Jessi Healey Apr 4
Fathom Realty now offering agents 20% commission split option
Elevate program offers higher level of services, including 'done-for-you marketing,' lead generation and transaction management, for what the company considers to be a low split
by Matt Carter Apr 3
Nimble enhances CRM with email marketing update
Nimble, a company that provides software for creating and managing customer relationships, has launched an on-board email marketing feature to bolster its lineup of flexible business tools
by Craig C. Rowe Apr 3
How to maximize the power of influencers in your marketing
Approach partnerships by offering value through venue access, co-hosted or co-branded events, or creative collaborations that resonate with your shared audiences, Rainy Hake Austin writes
New agent? Here's how to build a sphere of influence from scratch
Relationships are your real equity in real estate, Coldwell Banker Warburg's Kevelyn Guzman writes. Build them wisely — and they’ll build your career
by Kevelyn Guzman Apr 3
The Agency launches 'The Perfect Setting' ad campaign to find home
The campaign was launched in March at the firm's Global Forum and highlights diverse individuals with a focus on personality traits that reveal their unique needs in a home, Inman has learned
Stupid staging: What NOT to do if you actually want to sell
Author and trainer Bernice Ross offers a laundry list of don'ts when it comes to preparing a home to hit the real estate market
by Bernice Ross Apr 2