Focus on being helpful, real and a little bit creative in your social media content, Kate Hulbert writes, and the engagement (and leads) will follow
Shift your business out of survival mode when you adopt a CEO mindset, implement smart processes and procedures, and scale with the future in mind, broker Jessica Souza writes
Focus on becoming the first person people think of when they think of your city
Unpack the latest platform shifts, viral trends and cultural cues — from direct-to-source buying to travel-driven storytelling and meme-powered marketing
Marketing automation is becoming a common and powerful value contributor for agents and brokerages that want to shrink operations and create efficiencies with software
There was no shortage of opinions following Zillow's (and later, Redfin's) ban on private listings marketed publicly
Homeowners whose numbers were on the national do-not-call list reported telemarketing calls from Coldwell Banker agents. Class members are expected to get about $281 each
The insights dashboard is designed with transparency in mind, allowing agents to unravel which home features may be leading to more online attention
The difference between those who struggle and those who thrive as a listing agent, coach Verl Workman writes, is the willingness to learn, adapt and take action
The AI-driven solution 'automates follow-up messaging, allowing real estate professionals to re-engage previously unresponsive prospects effectively'
Broker Nick Schlekeway offers a staging prescription for marketing your next listing, engaging the perfect buyer and selling for more
You weighed in with insights, questions and frustrations as we navigate the whirlwind of opinions around seller choice, private listings and portal response
Improve your reach and land more leads with advice from Adam Morejon and Rick Guerrero on social media marketing that works
New Inman contributor and marketing strategist Alyssa Stalker offers great ideas for stepping up your spring content marketing and drawing in buyers and sellers
The deal will see industry vet Russ Cofano exit the company. Current COO Margo Fraker will take over as chief executive of the company's B2B efforts
'After working with several auction platforms, I realized there was an opportunity to create a smarter, more transparent solution that puts agents and sellers first': Ben Bacal