Real Estate Marketing Ideas & Strategies
Las Vegas Realtor and new Inman contributor John Sullivan says lasting success in real estate comes less from transactions and more from connections that are nurtured for the long term
Alexa Rosario, eXp agent and new Inman Contributor, outlines the strategies and techniques that drive engaged potential clients through each phase of your funnel marketing setup
Find out how Seattle real estate broker Val Burmester started her business by making exceptional connections from Day 1
Whether you're looking to appeal to buyers or sellers, Jimmy Burgess offers a range of paid, low-cost and no-cost lead generation activities that are working now
Realtor.com is ramping up its competition with rival portals heading into the new year as it rolls out enhanced listing-focused products for agents, CMO Mickey Neuberger told Intel exclusively
Cloze is the first application in its category to integrate with the web-based graphic design platform Canva, the customer relationship management platform revealed exclusively to Inman
What differentiates effective, successful agents from those who aren't seeing results? According to broker and new Inman contributor Joseph Santini, it's the willingness to lead-gen consistently
The Agency President Rainy Hake Austin outlines the factors that offer an early indication it's time to rethink and switch up your marketing strategy for the new year
Want to highlight yourself and your business without sounding self-centered? Sotheby's Nikki Beauchamp shares tips for effectively blending dual promotion with self promotion
This week, Sue 'Pinky' Benson explains how to perk up your short-form videos on Instagram with fun and engaging GIFs
Broker Julie Busby shares the how and why of her brand's partnership with the Greater Chicago Food Depository and the impact it has had on agents, clients and the community
If social media, direct mail and networking aren’t yielding enough leads, try these simple, inexpensive strategies from author and coach Darryl Davis
If you’re frustrated by a lack of clients and a sluggish market, Jimmy Burgess suggests it’s time to get back to basics with these proven lead-gen strategies
As part of his Snapshot series, Brandon Doyle learns how, in a world where digital presence is increasingly crucial, Katie Lance is empowering agents and brokers to thrive
The marketing executive spent 8 years at Vogue before transitioning into real estate and was instrumental in the founding of Compass' luxury division
Opinion
The Threads app has exploded with posts of Women Supporting Women, an effort to grow community and connect with other like-minded women. Should real estate agents join in?
Opinion
Don't let fear keep LGBTQ+ and minority clients from realizing the benefits of homeownership. Zak Shellhammer offers ideas for becoming an advocate and adviser for all of your buyers