Mauricio Umansky's 4 tips for building strategic partnerships
In luxury real estate, Mauricio Umansky writes, partnerships can be powerful devices in your ever-evolving business toolkit
by Mauricio Umansky Mar 8
TikTok says men think about Rome. Women's #RomanEmpire? Safety
Opinion
Meeting prospects, holding open houses, going to industry events — women have to think about safety daily, trainer Rachael Hite writes. They don't have time for Julius Caesar
by Rachael Hite Mar 8
Broker Spotlight: Andrew Ellett, Engel & Völkers
Learn how this Atlanta native became a real estate force to be reckoned with in the wide open spaces of Idaho and Wyoming
by Christy Murdock Mar 7
7 strategies to master cross-platform marketing
Luxury consultant Chris Pollinger walks you through the steps to create a cohesive and integrated marketing strategy that leverages a variety of channels for more effective engagement
by Chris Pollinger Mar 7
What to do if a client says, 'I'm not selling my home for THAT price'
If your client is frustrated by a lowball appraisal, even when they've done everything right to get ready for the market, there may be bias at work, Dr. Lee Davenport writes
by Lee Davenport Mar 7
These up-to-the-minute marketing strategies are getting results now
Ready to get busy? Trainer and author Bernice Ross talks to Curaytor co-founder and CEO Jimmy Mackin about the marketing plays that are working right now
by Bernice Ross Mar 7
How to leverage SEO, drive organic traffic and outrank the competition
Think your website can't compete with the big portals? SEO expert David Marden writes that, with smart keyword planning, you can find your place in online search results
by David Marden Mar 6
5 master-your-market steps to effective real estate branding
If you want to raise your profile and stay top of mind in your chosen market, luxury consultant Chris Pollinger writes, it requires crafting an effective and recognizable brand identity
by Chris Pollinger Mar 6
The worst real estate marketing you've ever seen: Pulse
Whether it was the photos, the property description, the website or the social media plan, what marketing element was a total turnoff?
by Inman Mar 6
Want to quit listing appointments? Try this pre-screening strategy
Agent Danielle Lazier quit listing appointments because she was tired of giving away expertise with no reward. Here's how she susses out which clients truly want to work with her
by Danielle Lazier Mar 6
Forget instant gratification. Compound small changes instead
We are used to hearing the word 'compounding' in relationship to finances. Inman contributor Carl Medford couples compounding with business habits to set in motion long-term results
by Carl Medford Mar 6
Real estate Ozempic: What do you need to shed this spring?
In times of struggle, we often add tools, strategies and habits to ‘fix’ what’s wrong in our lives and businesses. Let eXp’s Troy Palmquist help you shed some of the things that are holding you back
by Troy Palmquist Mar 5
Are there still buying opportunities in suburban multifamily?
Suburban multifamily housing continues its growth surge, particularly in the single-family and build-to-rent markets, multifamily expert Michael Zaransky writes
by Michael Zaransky Mar 5
How an FBI negotiator brought this agent back from burnout
Danielle Lazier was at the top of her game, but she was so burnt out, she was ready to quit. FBI negotiator Chris Voss' talk about tactical empathy and emotional intelligence changed everything
by Danielle Lazier Mar 5
Real estate the Australian way? It won't solve US commission woes
Don't buy into the commission rhetoric that says the U.S. should do things more like they do in Australia, Cara Ameer writes. Each country has its own dynamics, customs and economics
by Cara Ameer Mar 5
3 green flags of exceptional real estate leadership
The mark of a great leader, Victoria Kennedy writes, is that they don't hoard power for themselves but empower others to build and grow their sphere of influence
by Victoria Kennedy Mar 5