Although people have mixed feelings about social media, there's no denying that it's a valuable tool for marketing your business
Opinion
Windermere Chief Economist Matthew Gardner looks at the latest data on foreclosure starts and the quality of mortgages that have been given to buyers
Opinion
In this month's agent broker perspective, what should an agent do when her brokerage's affiliated lender is less than preferable?
Opinion
What’s the best way to go about increasing your portfolio, and how do you know if you’re making the right choices?
From house hacking to the BRRRR strategy, try these approaches to reach financial independence with real estate. Better yet, combine several of them for even faster results
As you look back at your online and social media platforms, we asked you to brag about your best-performing piece of content
Brand consistency becomes brand recognition. Brand recognition converts into trust, and trust equals success
If you’re having trouble figuring out which scripts work best, take them for a test drive on ChatGPT. Ask it to explain why one script is more effective than the others
When done well, events offer huge rewards, whether that’s increased brand engagement or more leads coming through your door from referrals made at events themselves
Make sure all of your profiles are fully updated with this easy-to-use checklist — in 1 week
Opinion
Byron Lazine and Nicole White discuss Josh Altman's view of California's proposed mansion tax, the tug-of-war between millennials and boomers, and the pain Zillow's CEO sees on the horizon
Wondering what you missed? Find out with Inman's Top 5 most-read stories of the week
Opinion
Never wonder whether you shut the garage door or locked the front door. With Alarm.com, you can check in on a property remotely from anywhere in the world with an internet connection
If writing a book seems like an impossible task, just know that it’s not. In the final part of this series, we look at how to write, what to write about and who can help make it more manageable
There are 12 brand archetypes based on common themes, personality traits and marketing niches. Take our quiz to find out which one looks most like you
A practical framework for agents navigating platform uncertainty