You probably suck at helping 26% of your clients. Here's how to fix it
Opinion
Potentially one in four of your customers face some mental or physical barrier when navigating life. Rachael Hite asks, if someone with a disability wanted to attend your next open house, would they be able to tour the property?
by Rachael Hite May 12
The agent's guide to testimonials and reviews
Word of mouth (the digital kind) comes from online reviews and testimonials. Find out how to gather and use good words from your past clients to attract your next ones
by Christy Murdock May 12
10 things that are killing deals in 2023 (and how to avoid them)
This market will be another badge of honor we can add to our resume, and will position us to be the best possible advisers to clients and prospects
by Cara Ameer May 12
Make people matter: 4 ways to positively impact agent retention
In the second part of his two-part series, Chase Williams looks at the actionable steps you can take to make an impact on your retention
by Chase Williams May 11
Data storytelling: The key to smarter agent recruitment
Rather than focusing on numbers and statistics, data storytelling allows you to translate numbers into insights that are more easily understood and can be integrated into better decision-making
by Diana Zaya May 11
Broker Spotlight: Johnny Chappell, Compass Carolinas
Find out how this former TV news anchor made a gradual pivot into real estate and built an award-winning North Carolina brokerage
by Christy Murdock May 11
Understanding the Hispanic population’s role in real estate
The real estate market is constantly evolving, and as we look ahead to the coming years, the Hispanic population is poised to play a major role in the industry
The art of balancing marketing spend when times are tough
The key to successful marketing lies in striking the right balance between cutting costs and investing in growth
by Chris Pollinger May 11
Find out how this LA agent pulls 80% of his clients from YouTube
Darren Kriz's journey from amateur YouTuber to real estate superstar demonstrates the power of persistence, consistency and a passion for learning
by Brandon Doyle May 11
10 killer call-to-action strategies for real estate agents
A well-crafted CTA can make the difference between a lead and a sale, so put the time and effort into creating a powerful one that drives action and achieves your desired outcomes
by Darryl Davis May 11
When it comes to buyer leads from mortgage lenders, you'll take 'em
In last week's Pulse, we wanted to know whether cultivating referral partnerships with lenders results in reliable, meaningful leads. Your opinion was clear
by Inman May 10
8 tips for preparing your first real estate agent business plan
Preparing your first business plan takes time, effort and research. A well-prepared business plan will help you set a clear direction, stay focused and increase your chances of success
by Darryl Davis May 10
How to answer buyers’ top 10 most-asked mortgage questions
Agents should be prepared to answer their buyer's mortgage questions, including types of mortgages, lender guidelines, preapproval vs. prequalification and the closing process in the area
by Bernice Ross May 10
Overspending? Here’s how real estate agents can rein it in
Overspending is a challenge that almost every real estate agent has to face. However, with the right strategies in place, you can rein in your spending and significantly grow your profits
by Darryl Davis May 10
Two women posing for an Instagram picture to represent Instagram boosting SEO.
Find out the must-haves for your Insta bio
by Sue Benson May 8
15 contract mistakes that need to stop now
Solid communication, attention to detail and a willingness to go the extra mile are all necessary to create a well-thought-out contract package
by Cara Ameer May 8