Lumping people into “generations” based on population shifts on a graph and applying wholesale marketing techniques to them makes about as much sense as me telling you to avoid people born in the year of the rabbit, says Jay Thompson. Here's why he thinks marketing by age demographics is a racket.
Team leader Adam Hergenrother shares 10 books to help rev up your revenue this year. Take notes. Test out some of the ideas, and watch your business soar
Opinion
If you must target seniors in your marketing, please treat them with respect, and know that when the say 'no' they mean it
Many real estate agents find it intimidating to launch a social media presence, but the rewards are worthwhile
To close out Agent Appreciation Month, we asked Inman readers to share those agents who made their real estate life and career better.
HomeJab's new research study outlines best practices for real estate photography
These strategies provide positive reinforcement while keeping the budget front and center
Using your CRM is all about getting seconds back in your schedule. Your database will free up more of your time and allow you to work smarter. Here's how it can help you set more appointments and sell more houses
Internet trolls have evolved and intertwined into an ecosystem that fuels your business. How you interact will carve out your space from this point forward. Here are a few ways you can stay prepared
Tracking and predicting conversions ensures more effective and consistent followup
If you’ve got that social media writer’s block, Jimmy Burgess has gathered 22 social media ideas to post so you never run out of content. Use these to connect better with your ideal clients
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
Discuss these options with any potential move-up client to see if one of these scenarios might work for them
Numbers don’t lie. If you want to grow in real estate, you have to evaluate and focus on the right ones. Here are a few questions you can ask yourself to understand where your business is coming from and how to push it forward
Last week, Gary Keller was named the most powerful person in real estate, earning the No. 1 spot on the Swanepoel Power 200. Here's why that's a well-deserved win — and a few lessons agents can learn from his leadership
Need a little boost in motivation? From Michael Jordan to Confucius, here are some wise words from the world's most successful individuals to give you that dose of inspiration (or simply just entertainment)