Whether you're brand new to the biz, playing catchup after immense growth or simply looking for fresh automation ideas, here are the systems every agent needs
Having the ability and the vocabulary to discuss different types of windows and knowing about their energy-efficient capabilities is beneficial for real estate agents who are selling both new construction and renovated properties. Here's what to know
Opinion
The best thing you can do is believe in your strengths as an indie broker and get rid of the perception that you cannot compete with franchise brokers
A veteran agent wants to invest in leads purchased from national services, but her broker views them as active competitors. Is there a happy medium in this situation?
This week, find out how NYC’s Richard Wheeler went from nightlife fixture to real estate strategist
Opinion
In today's increasingly online world, how do you capture your audience's attention, improve your traffic and share your authentic message? The rules of marketing are always changing; here's what you need to know going into 2022
It’s time to trade in those sweats for 'real' clothes. But what constitutes professional attire now?
Here's how to illustrate to potential sellers that you're the best agent to sell their home — through solid marketing, a top-notch presentation and your personal expertise on the market right now
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
Opinion
People crave connection, and they want to know you care. Put your arms around your 250 closest contacts, and make meaningful connections with people who genuinely want to recommend you
Showing gratitude brings more benefits than any business deal or marketing effort. Discover ways to express your appreciation to clients and make this Thanksgiving memorable
Provide yourself a clear path to success by focusing on anticipated listings and clients, along with your most active referral partners. Start filling up your whiteboard today, add value to the names on your board, and watch your business flourish
Referrals come from clients who've had a good experience with you. And what's the secret sauce to a seamless homebuying or selling process? Having detailed, organized systems in place that guide your customers through it all, step by step
Take time to reflect on what went well and what didn't in 2021. Review your team's goals, make adjustments, and craft an actionable 2022 business plan before it's too late
Opinion
Why does so much real estate marketing sound the same? It's simple: commoditization. If you want to stand out from the crowd, you have to speak to the relationship with each consumer and their community — here's how
However, Windermere Chief Economist Matthew Gardner firmly believes that the economy will continue to grow. Here's his 2022 housing forecast