Real Estate Career Tips, How-Tos, & Guides
Going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you
The right mentor can make a significant, positive impact on your career and even your happiness. Here's the questions to ask yourself to guide you in your search
What cliches in listing copy make you cringe and shake your head? Our readers share the most common stock phrases agents are using (but should probably stop) to entice buyers
Opinion
Just this month, the U.S. Census Bureau announced it would ask respondents their sexual orientation and gender identity when conducting its Household Pulse Survey. Here's what the latest report revealed
Looking for a little clarity on the news? Windermere Chief Economist Matthew Gardner dives into recent housing data releases and predicts how the market will fare
With the devastation caused by Hurricane Helene, Hurricane Milton, now is the perfect time to review how to advise clients who experience losses from these natural disasters
Opinion
It doesn’t matter how easy it is to provide feedback through technology now — some buyer’s agents are just not going to do it. There isn’t any point in making a big deal out of it. Here's why
If you’re looking to expand your client base or jump-start stalled productivity, there’s never been a better time to try this strategy to drive listing and sales leads
Catch up quickly on the biggest stories of the week, as determined by Inman website visitors. Here's the Inman Top 5 for the week
Increasing your average sales price is simply a small shift in focus followed by a strategic plan to position yourself as the luxury expert. Here are six steps that will help you do just that
Opinion
As the home improvement retailer's earnings report revealed, there are fewer Home Depot shoppers now than when the pandemic first began. However, that shouldn't necessarily spark concern about the housing market
If you haven't pivoted to offer virtual tours to your clients, what are you waiting for? Virtual tours are becoming industry standard, and they're not going away anytime soon. Here are 7 providers to choose from and what they bring to the table
Opinion
This week, Bryon and Nicole discuss how the eviction crisis is more "clickbait" than we may think, if HOA and condo boards is good for business and an MTV show that's making a comeback
Here's how James Harris and David Parnes of "Million Dollar Listing LA" fame moved across the pond to The Agency and beat all the major challenges along the way — growing a team from scratch, with no contacts and no track record
Property management expands your network, your database and ultimately, your business. Teams of the future will offer more services — and you can be sure property management will be one of them
Opinion
The recent extreme sellers market has created equally extreme client expectations. These fundamental steps (and tips for every part of the process) allow you to manage those expectations effectively and win the approval of your most demanding clients
With the market starting to cool, now's a good time to check in with your agents. Are they on track with their goals? Here's how to make the most of agent check-ins and successfully plan for the upcoming year