Pulse: The one marketing tip you give to all agents
This week, readers share their tried-and-true marketing tips and strategies all agents can benefit from. Here are the ideas you believe in and why
by Inman Sep 29
How agents can tap Realtor.com's lead-generating potential in 2023
As the platform of choice for many real estate agents, Realtor.com offers a powerful online setting for sharing listings and professional information with buyers and sellers. Here's how
by Christy Murdock Sep 29
How to decide your brand's DNA as a new agent
Branding will define who you are as a professional and communicate your value to existing and potential clients. If you're a new agent, here are a few things you should be thinking about when cultivating your brand
by Gerard Splendore Sep 28
5 ways to pivot your marketing for 2020's challenges
No one can argue that this year has thrown some major curveballs and forced agents to shift and adapt their business strategies. But what are some of the most effective marketing changes agents have made in 2020? Top agents weigh in
by Georg Chmiel Sep 28
How 'The Social Dilemma' relates to your business
Opinion
A new docudrama on Netflix highlights the dangers of social media and the many ways these platforms are designed to gather data and manipulate its users. But what does it have to do with your business? Here are a few takeaways
by Rachael Hite Sep 28
First-time sellers? Set their expectations with these 5 truths
Opinion
How buyers find their new home has changed dramatically, and maybe even permanently. Remember that what’s normal for us now is all new to sellers — especially the first-timers
by Nicole Solari Sep 27
How to recruit top talent amid sky-high unemployment
For agents and teams looking to build their bench and expand their businesses, today's employment landscape provides a previously unimaginable opportunity to hire top talent. Here are a few ways to make the most of it
by Carl Medford Sep 26
Smart home tech for agents: Should you buy your own router?
Because a lot of us are spending more time at home, having a robust, reliable home network is more valuable than ever before, which is the exact reason you should consider buying a router. Here's how it works
by Brandon Doyle Sep 25
The Real Word: Should agents disclose referral fees?
Opinion
This week, Byron Lazine and Nicole White discuss the importance of disclosing referral fees, markets in trouble and ways to use TikTok for business
by Byron Lazine Sep 25
Google Ads is key to your online presence — here's how it works
Google Ads can be an incredibly powerful tool for any agent to draw in new business. It helps you reach people who are likely to convert to clients — and it costs very little to get started
by Ben Mizes Sep 24
Why we shouldn't forget it's safety month
Opinion
Although sensational headline stories are the ones that fuel discussions on agent safety, other more everyday occupational hazards are worthy of attention, too. Here's why
by Teresa Boardman Sep 24
What your team should be doing to end the year strong
Q4 is no time to relax and wind down. By following these tips, your team will build the habits they need to achieve their goals and end the year on a high note
by James Harris AND David Parnes Sep 24
No agent left behind: How teams can help newbies compete
Help new team members compete by creating a rhythm to their day, doubling down on their skills with sales training, leaving no team member behind and focusing on what drives them
by Adam Hergenrother Sep 24
From mindset to marketing: How to reach and convert leads
From marketing tips to advice on exercising your mindset muscle, last week's Connect Now was chock-full of useful information all agents need to hear. Here's a list of the most important takeaways
by Bernice Ross Sep 23
Pulse: What's one marketing tip you'd give to all agents?
This week, we want to know the one marketing tip you swear by. How has it worked for you in the past, and why do you think it had an impact on your business?
by Inman Sep 23
How to help sellers achieve 'sky-high ROI'
Achieving 'sky-high ROI' isn’t about spending thousands of dollars on massive home improvements before you sell. Here are 3 low- to no-cost actions that net sellers a lot more on their home sales
by Kris Lindahl Sep 23