There are so many powerful digital marketing strategies out there, and retargeting is one of them. Here's a primer on how it works and why it can help agents make themselves available to clients already in search of help
For a leader starting a brokerage or a team, there are hundreds of ways to structure agent commissions. Here's how one broker-owner approached the task and what he learned along the way
Opinion
To stay in front of the chaos, real estate investors need to know where the rental market really stands. Here's what you need to know — from macro data like unemployment and vacancy rates to how various property types are faring
Customer service is more than just completing tasks and getting to closing — it's about building a positive memory for someone finding their way to a new home
Opinion
A ‘Money Pit’ is funny when it stars Tom Hanks and Shelly Long, but when it’s your clients, make sure your buyers aren’t actors in a real-time remake — and you’ll be a big star
There's one reality that agents need to get used to — video is here to stay. So, here are a few basic but powerful principles that can help transform a video from amateur to professional-looking
In today's world, real estate agents should have their fingers on the pulse of trends that help sell homes. One trend worth noting? Smart home tech, which can add tremendous value to a property — especially now
More this week: Tips for agents who hate sales and the newest hire for a Florida real estate firm
Fear ruins creativity, but celebration and encouragement causes it to grow
When you're feeling low on energy, it's easy to lose sight of what you're working toward. So, here are some smart ways to cultivate a productive environment and pick yourself back up
You may think of leadership as being all about the leader, but the best leaders know it's all about, well, everyone else. The best leaders possess these 5 leadership qualities — and you can develop them for yourself
Yes, a lot of professionals are still working from home. Although it's impossible to ignore the inherent difficulties associated with the current state of things, agents need to rise above them and improve these 5 practices
Virtual renovations and 3D renderings can be powerful tools in marketing properties that are currently under construction, haven’t been built yet or need a little facelift. So, what does the process entail, and how does it work?
This year, Zoom proved to be essential in connecting with your sphere, generating more leads and marketing your listings. Here are a few productive and fun ways you can make the most out of the platform
Opinion
Make getting reviews part of your process, reply to all your reviews and reach the masses who use reviews to help them find a service provider
Opinion
What are the biggest challenges in the current market and on the horizon for real estate? Inman’s Town Hall last week offered some insight — and ways forward — from industry experts on the frontlines