How to build a brand that elevates your business
Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that'll ultimately boost your business
by Mauricio Umansky Apr 20
4 fundamental skills agents need to brush up on right now
Are you practicing clear communication? Mastering the art of negotiation? No matter how many years you spend in the business, there are a few essential skills every agent should revisit and polish from time to time
by Santiago Arana Apr 20
Pulse: The client objections you are hearing most this spring
With a red-hot market grappling with housing shortage and bidding wars, what are clients worried about the most today? Our readers weigh in with the most pressing concerns their clients are expressing this spring
by Inman Apr 20
10 secret Instagram and Facebook features most agents miss
Stuck for content ideas? Need to better promote your listings? Want more reach? Here are the top hidden features you should know about in 2021
by Katie Lance Apr 17
From zero to $11M: How I generated listings in record time
Informing homeowners of their property's value in the present market is a powerful way to remain top-of-mind. The unsolicited seller CMA video is a means to achieve this goal
by Jimmy Burgess Apr 16
The Real Word: Which markets saw the largest inflow of new homebuyers?
Opinion
This week, Byron Lazine and Nicole White discuss mortgage changes for vacation homes, how many Americans moved during the pandemic and videos every agent should make
by Byron Lazine Apr 16
EXp continues streak by adding new 24-person team
Experience Realty Partners is based in St. Louis, Missouri, and is the third team eXp has picked up this month
by Jim Dalrymple II Apr 15
Are you making these 9 listing presentation mistakes?
Opinion
Whoever controls the listings, controls the market. Avoid these common mistakes, so that you can have more control over your success, as well
by Thomas Mallette Apr 15
4 client questions every team member should be prepared to answer
How you respond to clients matters. When you can answer their questions with confidence and clarity, they will put their trust in you and your team to do the best job possible. Here are a few common questions clients will — at one point or another — ask you
by Kathleen Black Apr 15
Know your numbers! How to be more accountable for your team's financials
Opinion
The more you can step back and let go of any emotions or attachment to the numbers and look at them as pure information, the faster you'll be able to make a sound strategic decision for your organization
by Adam Hergenrother Apr 15
How authentic leadership fosters an attractive culture
The strongest influence on an organization’s culture will unquestionably be the leader’s motives, intent, character, style, personality and passion. Here's why it's important to foster a first-rate business culture — and how to do it
by Brian Walker Apr 15
Put branding first! How to build a business that attracts growth
Invest in building a brand that people recognize, see as innovative and want to work for and with
by Kris Lindahl Apr 15
Pulse: What client objections are you hearing most this spring?
This week, we want to explore some of the most pressing concerns clients are raising in this red-hot spring market. Just as importantly, we also want to know how you're responding
by Inman Apr 14
3 reasons Instagram isn’t working for you (and what to do)
If the social media platform is no longer performing for you, it's likely you’ve fallen into one of these common traps
by Stefanie Lugo Apr 14
My top Back to Basics tip? Answer the damn phone
Opinion
What's far more critical in building your business than a speedy reply or dropping someone into a system that will pound out messages to a contact database? Answering the phone
by Jay Thompson Apr 14
Pulse: Readers share how they're staying organized this year
There's no better time than spring to tend to the messy parts of your business and shake off the dust. This week, our readers share how they keep their work organized and decluttered
by Inman Apr 13