Keeping It Real: Don't let fear make your decisions
Opinion
Only allow external voices to be an indicator. Let your heart and gut lead the way
by Peter Lorimer Jan 16
Dear Marketing Mastermind: What content should be on my website?
As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content
by Christy Murdock Nov 12
What to do when bad behavior threatens your brand
How do you respond when an agent’s language or behavior reflects on the brand you’ve built your career on?  
by Christy Murdock Oct 7
Time for a brand overhaul? Here’s how to tell (and launch)
An audit will allow you to see the flaws in your current brand, and if need be, you can adjust — or scrap entirely — and rebuild using these 7 tips
by Laura Viñalet Apr 12
The beginner's guide to launching a digital real estate marketing plan
How to build a brand from the ground up
West + Main's Stacie Perrault Staub became a Denver sensation in 9 months
by Inman Nov 17
How to brand using your no. 1 resource -- you
Opinion
Start documenting and sharing your journey
by Matt Bonelli Aug 16
Logotype vs. logomark: What does your brand need?
When people talk about logo design, they are usually referring to the business name, not the mark, though the distinction is important
by Laura Viñalet Apr 4
Nina Temple, Jay Signorello, Andrew Flachner and Ben Kinney talk recruiting at ICNY.
Make your brand stand out and choose your tech systems wisely, say panel experts
by Gill South Jan 17
5 ideas for breathing life into tired real estate marketing
How can you stand out in this competitive arena?
by Gregory Kiep Sep 6
Hands typing on a laptop keyboard next to a cup of coffee
After struggling to stand out, Ben Hirsh created the 'digital heart' of his city with a flourishing community news site
by Gill South Aug 30
A picturesque village on a hill
Earlier this month, a group of about 12 real estate professionals and clients recently met on the outdoor patio of a Danville, California, restaurant on a sunny, warm evening for cocktails and appetizers. They were meeting to celebrate the culmination of a series of deals -- which nearly didn't happen a number of times over.
by Gill South Jul 28
What it takes to be a successful franchise owner
Managing broker Doug Wolfe shares his experience
by Chris Rediger Jul 26
A "watch your step" sign with a figure slipping
Avoid these errors in your online marketing efforts
by Ibemere Obinna Jul 7
Want to see the brokerage of the future? Think soap
Agents should take a page from P&G's book
by Jeff Bergstrom Jun 29