How to convert leads so you’re eligible for exclusive lead networks
Many agents are searching for leads to bump themselves out of a summer sales slump. Not just any agent can qualify for exclusive leads where conversion metrics matter, but here are a few tips to give yourself a leg up
by Chris Heller Jun 14
The secret to generating more 'offer-ready' buyers
Do you have buyers who are on the fence about writing an offer? Bernice Ross interviews Andrew Flachner of RealScout on how to get your buyers 'offer-ready'
by Bernice Ross Apr 27
QUIZ: Is your body language killing your negotiation mojo?
Opinion
What all generations have in common is the use of non-verbal body language signals. Put these cues to work to become a more effective negotiator
by Bernice Ross Mar 4
5 habits of agents who effectively prospect the affluent (Part 2)
In this weekly series, David Friedman shares the five keystone habits for effectively prospecting the affluent, distilled from over a decade of advising global leaders in luxury. This week, learn how to take stock of your existing relationships and identify potential referral sources
by David Friedman Oct 18
Got your first celebrity client? 6 tips for making an impression
Helping celebrity clients find their dream homes can be tricky. What's the right approach? How can you impress? Who's the VIP in the entourage? Here are a few tips for real estate agents to make an impression and ensure repeat business
by Jason D. Greene Sep 21
Who is your client? 4 personality types to watch for
Is your client a lion, otter, golden retriever or beaver? Here is a quick and easy way to identify which personality your prospective client has so you can adapt your presentation style to win the day
by Carl Medford Sep 16
Sidestep client conflict: 17 tips for managing expectations
Opinion
The recent extreme sellers market has created equally extreme client expectations. These fundamental steps (and tips for every part of the process) allow you to manage those expectations effectively and win the approval of your most demanding clients
by Carl Medford Aug 25
Cash in on your hard work: 7 steps for getting more online reviews
Online reviews are key to building credibility with potential customers, Jimmy Burgess writes. Don't know where to start? Here are strategies to get your clients to sing your praises
by Jimmy Burgess Aug 13
How to get more listings: 4 strategies for new agents
Real estate is one of the few industries where you can go full speed right out the gate. As long as you can position yourself to be top-of-mind, landing new listings will be much easier and more consistent
by Anthony West Jul 6
How to handle difficult clients: When and how to walk away
Opinion
Parting ways with a client is never easy, but it’s sometimes necessary to protect your business and sanity. Here are some key strategies for ending a client-agent relationship professionally
by Jay Thompson May 19
Need help prospecting? 10 tips for getting it done
As real estate agents, we are sales professionals. We find customers, we talk to customers, we serve customers. If we are trying to skip any of those steps, we are not doing our jobs. Here are the attitudes and behaviors of top sales professionals
by Todd Conklin May 14
7 prospecting lessons agents can learn from fishing
Opinion
In many ways, prospecting is a lot like fishing, and there's so much agents can glean from the sport. Here's a little insight into what it takes to catch fish — and clients
by Jay Thompson Dec 9
Call your dad (or your mom)! They can help you reach your goals
Talking to family, friends, and neighbors is essential for agents. These conversations can help you find leads. Here are a few tips to make the most of these interactions
by Julie Nelson Nov 3
What your team should be doing to end the year strong
Q4 is no time to relax and wind down. By following these tips, your team will build the habits they need to achieve their goals and end the year on a high note
by James Harris AND David Parnes Sep 24
Have you heard of the NPS? Here's why it's a great referral tool
The core thesis behind the NPS is that there's one question you can ask clients that reveals what they really think of your business. Here's how you can use it to ramp up referrals
by David Friedman Aug 4